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Posts Tagged ‘nbc news’

Why Instagram’s Web Profiles Could Benefit News Organizations

Earlier this week, Instagram announced that it would be bringing its profile pages to the Web. Currently, Instagram has been a mobile-only entity, where users could upload images only through their mobile devices and browse friends’ and brands’ pages only through mobile devices.

Now, this is going to change, according to an Instagram blog post announcing the move:

“Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile easily and directly from the web.”

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Six Ideas for Journalists’ New Twitter Header Image

Twitter announced yesterday it will allow users to further personalize their Twitter page with a header photo behind their userpic and bio.

The move is reminiscent of Facebook’s cover photo, but played a bit differently since it includes your info and short bio all centered over top of it. The header photos will apparently follow you and be visible even on mobile phones or tablets. Honestly, it’s not really something most users will look at, since many people read Twitter through readers or their phone or their own stream, but it’s another way to brand yourself to people following your organization or looking at your profile for the first time, so why not take advantage of it?

Here are a few quick examples to inspire you of how journalists and news organizations are already using the space:

@WashingtonPost

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5 Journalism Panels at SXSW Interactive 2012

SXSW Interactive 2012You may remember our post from back in August which featured fifteen journalism-related panels which were up for voting for inclusion into the 2012 SXSW schedule. Earlier this week, SXSW announced their 2012 schedule which includes over 5,000 events in the conference’s film, interactive and music tracks. Some events are still TBA, but the schedule will be updated the closer it moves to the conference’s opening date of March 9, 2012.

Here are just a few of the confirmed panels which should be of interest to journalists. This is a random sample of the entire schedule; you can search the full list of panels on the 2012 SXSW Schedule page.

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How NBC News Stays Transparent on Twitter

Ryan Osborn

On Twitter, it’s not uncommon to see a small logo in the lower, righthand corner of a user’s avatar. The move is designed to promote transparency, so that tweeps know immediately what organization that tweeter is associated with. Almost all of the employees of social media marketing firm Likeable Media, for example, have a tiny thumbs up sign overlaid on their avatar. Representatives of Syracuse University have the “S” logo in theirs.

In the last year, NBC News has started implementing its logo — the well-known peacock symbol — on its more than 240 employee Twitter accounts. Adding the peacock is meant to encourage transparency and tie the NBC News community together, said Ryan Osborn, director of social media for NBC News. Read more

News One, TheGrio Join Forces

News One + theGrio

This week, NBC News (owner of theGrio)  and Interactive One (owner of News One) announced a partnership that will form the premier African-American digital news alliance with the widest audience reach in the industry. The partnership went into effect on July 1, 2011, and both companies will leverage content and advertising from both sites to create an extended platform for African-American journalism.

In a quote from NBC News President Steve Capus, “This is a smart play for both sides as we combine the best of these two platforms to enhance African-American journalism.” In a time when some African-American news outlets are still branching out to an online audience, news of this partnership means an increased opportunity for exposure and coverage of stories which matter to the African-American community. NBC is already looking to partner with local non-profit news organizations, so news of this merger could also mean the opportunity for hyperlocal coverage in communities which often aren’t represented in the media.

News One brings a number of powerful assets to this new partnership such as Radio One, Reach Media, Interactive One and TV One. Radio One has 53 member radio stations in 16 urban markets across the United States. Reach Media is owned by philanthropist and radio host Tom Joyner, who’s daily radio show reaches an audience of eight million listeners. Interactive One is News One’s digital outreach arm; it has more than 15 million members and includes websites like HelloBeautiful, Elev8, and BlackPlanet, one of the web’s first social networks. TV One is a cable/satellite television network founded in 2004 with original and syndicated programming for African-American adults and is available in over 38 million homes according to a Nielsen 2007 estimate.

2012 Presidental Election coverage will prove to be the watershed moment for this new partnership. TV One has won a Best Practices Award from the National Association of Black Journalists for their 2009 Democratic National Convention and Election Night coverage, and NBC has recently announced a new “NBC News: Decision 2012″ content offering in conjunction with their partnership with award-winning visual news reader Pulse.

It will be interesting to see how this partnership plays out in the coming months, especially with regards to election coverage and increased coverage of African-American news in local communities. What do you want to see happen from this new partnership? Leave your thoughts in the comments.

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