Dow Jones recently hosted a panel discussion presented by New York Women In Communications. The topic: Where is the print industry going?
The panel was moderated by Rebecca Blumenstein, deputy editor-in-chief of the Wall Street Journal, while the panelists included: Susan Schulz, editorial brand director, Cosmopolitan, Ana Maria Allessi, vice president, digital innovation & publisher of HarperAudio at HarperCollins and Julie Zhu, director of digital circulation marketing for Barron’s and MarketWatch.
The hour-long discussion touched on a myriad of topics, including branding, print vs. digital and the struggles of online advertising. Here, a few snippets from the conversation between three media heavyweights:
Allessi, on the evolution of eBooks: “eBooks are extremely popular. They continue to grow and be a huge percentage of units sold. But we have seen it start to level out. I would guess we’re all reading a little bit more. We have something to read in our pockets at all times now.”
Schulz, on Cosmopolitan‘s digital crossover: “The whole digital thing has really opened up an opportunity for [Cosmo], if we would just see it that way. There are still people that are nervous about it. I think it’s because we’re just at the beginning, we haven’t seen it all play out yet. There’s much more of a melding of this idea that you’re not a print editor or a web editor, you’re an editor.” Read more