News must be really hard to follow for an everyday consumer of a newspaper website. First tweets go out, sometimes with no links to additional coverage. Then a few grafs go up on a blog, followed by additional updates, either to the top of that post or as new posts. Eventually, a print story gets started, which is posted through an entirely different workflow onto a different-looking story page. This version is usually written as an hourglass-style narrative, following typical print conventions. For the rest of the day, new updates start going to this story rather than the original blog post. Having a hard time following? Here’s a graphic to help:

As a reader, this is confusing because:

  1. I don’t know where to start or end
  2. When I jump into the story somewhere in the middle gray area, I don’t know where to go to get previous coverage or the full picture
  3. To continue following the story, I don’t know where to look
  4. When I look at all this content as a whole, I don’t know where the newest information is. Read more