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Posts Tagged ‘Newsweek’

Highlights from the Newsweek Staff’s Reddit AMA

newsweekAMAThe Newsweek staff did a Reddit AMA today. Jim Impoco, editor-in-chief, Kira Bindrim, managing editor, Alex Leo, head of product for IBT Media, Grant Burningham, homepage editor and Kate Gardiner, director of audience engagement, were all taking questions on a wide range of themes.

If you take away anything, it should be that Impoco has a way with words — in that he uses very, very few. And that the new team is excited about their product, the state of the media, serious journalism and are willing to defend it against cynical redditors.

Herewith, some highlights:

On The ‘New Regime’ of Newsweek

Leo: New approach is all about serious investigation, giving the reader real context (something missing at many news orgs) and having the best/last word not necessarily the first.

Impoco: It’s no longer a smart take on last week’s news. We prefer deeper dives into the important stories of the day…Investigative journalism is us — we’ve got some of the best in the business.

Bindrim: We can’t be Newsweek without accepting the connotations that name already has for people, and we would be remiss to ignore the magazine’s history. That history is a big part of why so many of us are excited about being a part of this relaunch. But neither do we want to pretend that this isn’t in fact a relaunch. We hear critiques of what Newsweek was or is every day, and it would be silly of us to take over a publication without also taking the opportunity to address some of those critiques. It’s why we like talking to readers, and why a forum like this one is valuable….I’m sure Newsweek’s past editorial leadership had reasons for choosing the covers or coverage they did, and it’s true that Jim and the rest of us can’t speak to those decisions. All we can say is that we’re listening to the feedback and making sure our current strategy takes it into consideration.

On Info-tainment, Buzzfeed, and Justin Bieber:

Bindrim: This always feels to me like asking about the difference between great literature and Twilight, or great films and Michael Bay. People are always going to want entertainment, and info-tainment is certainly a byproduct of that. I think as a news outlet, you have to find a balance, and every outlet is going to have different standards. For us, the goal is to never sacrifice quality for clicks….I do think news outlets have an obligation to present the most important news, and I think it’s safe to say Bieber isn’t that. But Americans also have a lot of options: Reuters, Al Jazeera, BBC and others all have the Ukraine in prominent positions on the homepage right now. The real news is out there if you can tear yourself away from the Biebs. Read more

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4 Questions With Brian Ries, Social Media Editor at Newsweek & The Daily Beast

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry.

Photo Credit: Angela Cranford

So, what is it like to be a social media or community editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.

This month, we talked to Brian Ries, the social media editor at Newsweek & The Daily Beast. Unlike some other social media editors, Ries didn’t start out in journalism. He started his current job in August 2010 after working at advertising and marketing companies with a heavy social bent. He began writing for Newsweek The Daily Beast while it was one of his clients. (It merged with Newsweek later.)

Ries further caught the editors’ attention when, in July 2010, he reported a Facebook post by Sarah Palin on the Ground Zero mosque as hate speech. His resulting Tumblr post went viral and Facebook even took down Palin’s post. He ended up writing an article about it for the site.

Here are his thoughts on what skills a social media editor needs and how you can make your mark in a newsroom with an already established social media strategy. Read more

Six Covers Newsweek Could Have Chosen For Its ‘First Gay President’ Issue

When it comes to blogging platform Tumblr, Newsweek has always led the pack. The news magazine is at it again — this time posting six alternative, although ultimately rejected, versions of its mildly controversial “First Gay President” cover on its Tumblr.

The picture that made the cut for the May 21 issue shows President Barack Obama with a rainbow-hued halo above his head (shown to the right). On the bottom left are printed the words “The First Gay President.”

In the Tumblr post, Brian Ries, Newsweek‘s current social media editor, writes, “Ah, our favorite nwktumblr feature is back: the also-rans! These are the alternate versions of our ’First Gay PresidentNewsweek cover that were left on the cutting room floor.”

See all six rejected covers after the jump.

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5 News Organizations To Follow On Pinterest

It came seemingly out of nowhere. Pinterest, a social network where users can create virtual pinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 social network, all while still functioning under an “invite only” model. With solid growth like that, it’s hard not to take notice. The site is more easily geared towards retailers, but journalists and news organizations are beginning to experiment with ways they can tap into the Pinterest market. Here are five of the news organizations you should be following on Pinterest.

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Gretchen Rubin will discuss the multimedia strategy behind her best-selling book The Happiness Project, which to date has over 40,000 “Likes” on Facebook and over half a million YouTube views. Jessica Bennett, who produces video, multimedia, and photo projects with Newsweek and The Daily Beast, will demonstrate the basics of Tumblr, share best practices she’s learned as the overseer of Newsweek‘s Tumblr, and show you how to use the platform to grow and promote your business.

Attendees will receive focused, individual attention from the class leaders in small peer groups, and will walk away from the knowledge to create comprehensive social media marketing strategies across various sites and platforms. The Social Media Marketing Boot Camp runs from September 13 – November 1. Register before August 23 and save $100!

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