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Posts Tagged ‘niche journalism’

Freelance Journos: Would You Do A Little Content Marketing?

CONTENTRUNNER LOGOThe one thing every journalist knows (apart from how to get a source to return a call just before a deadline) is that we also have to be experts in something besides getting a good story. Business news. Sports. Tech. National security.

That’s why Content Runner’s new “Offerings” feature caught my eye. Content Runner specializes in matching writers up with people who need content. Yes, when I hear “content marketing,” I cringe a little bit, too. It can feel like making a deal with the devil. Unless that devil is paying you some extra cash. There’s no reason why working journos — especially freelancers — shouldn’t be able to make a little on the side.

It’s not just pennies per word either. Co-founder Chad Fisher explained to me that when they launched seven months ago, they attracted a lot of “users” looking for writers, but paying just pennies. “It was a race to the bottom, price wise. Read more

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Vox.com Should Not Explain It All

voxlogo.jpgLike #slatepitches before it, the hype surrounding Ezra Kein’s endeavor, the focus on explaining it all, and the format of news cards — all good, interesting things — has basically set Vox.com up to be mocked.

When they’re talking about the Affordable Care Act or Ukraine, it all makes sense. When they start to explain Tinder? That’s where it starts to feel a little forced. It feels like some of the superfluous explainers, like the Game of Thrones recaps and maps, are good for social sharing and traffic, but not for their mission. If anything, they are distracting and sort of embarrassing, like when your mom used to write on your Facebook wall.

I know they want to cover everything and be the Wikipedia of news, but maybe they should stick to covering wonk. We can chart Nicholas Cage’s career over at Buzzfeed and talk about “hangry” over at The Atlantic. I know it doesn’t sound very innovative or new, but why don’t they stick to what they know? The card decks really work for that. Read more

Don’t Miss the Jan. 14 #MuckedUp Chat on Digital Journalism Startups

photoTonight (Jan. 14) at 8 p.m. Eastern time, log into your Twitter feed and follow the hashtag #MuckedUp for Muck Rack’s weekly chat — this time, the topic is about digital entrepreneurship and journalism startups.

As Adam Popescu said in his event preview, “today’s journalism is like an avalanche of content that seems never ending.” Because of this fact, Popescu reasons there are two categories of journalists: “churnalists,” who thrive, at least for the short term, on the hustle and bustle of constant deadlines and producing tons of content — and then there’s the “entrepreneurial” type, who is more fulfilled in sniffing out underreported stories and earning a reputation as a topical expert.

Read more

Former AllThingsD Team Launches Re/Code

recdoe-welcomeThe year is already off to a positive start with the launch of ReCode — a new media venture from  Kara Swisher, Walt Mossberg and the rest of the former AllThingsD team.

The news and review site is the first project of Revere Digital, founded by Swisher and Mossberg. Along with launching the site, they’ve also opened registration for their Code Conference in May. According to their release, Swisher and Mossberg hold controlling interest in Revere, but NBCUniversal News Group and Windsor Media are investors. They write:

Revere and the News Group will be each others’ close media partners, for example, featuring  our top-notch journalism on each of our platforms, including websites and TV networks such as NBC, CNBC and MSNBC.

Already the buzz has been good:

 

My Twitter feed was teeming with retweets of Mossberg’s first column about tech groupies and Ben Horowitz’s piece about “Can Do Culture.” If you read AllThingsD and follow their team, it’s not surprising that they’ve hit the ground running.

Apart from admiring the moxy to create a new media company and news site, my favorite feature is the “Ethics Statement” tab that accompanies each writer’s byline. They range from just filling in a template to pretty in-depth disclosure — financial investments, copping to owning bitcoin’s or being married to Google execs. As more independent media companies emerge and journos rearrange and reinvent themselves, that’s a trend I’m hoping catches on.

The ‘Circus’ of Fashion Journalism and Niche Media

Whether or not you live in New York City, you are bound to be bombarded with fashion on some homepage this week, as #NYFW kicks off a month-long season of shows.

Like in general news publishing, the niche, elite world of fashion journalism has undergone some serious changes in the digital landscape. And it’s anxiety ridden. This past spring, Garage Magazine produced a short, 10 minute, video called “Take My Picture” anchored by the notorious fashion journo Tim Blanks. The piece examines the rise of the fashion blogger and “street style” photographers. It’s the same anxiety news hounds have about citizen journalists, but the elitism is ten fold. It’s fashion, after all.

Even the New York Times noted this week that the state of the fashion industry — which relies on fashion media as much as fabric — is reaching circus levels. Industry standards like Women’s Wear Daily, Harper’s Bazaar, W, and of course, Vogue are still kings of fashion content, but ‘good’ fashion blogs — the Andrew Sullivans, if you will — of fashion media, like Natalie Joos’ Tales of Endearment and Man Repeller are just as important sources for fashion news and features. But again, the idea of ‘good’ journalism is problematic.

Media commenter Jay Rosen wrote this month in CJR that journalism is defined by ‘awayness,’ as in “I was there, you weren’t, let me tell you about it.” In that sense, the Tumblr-fication of fashion media and street style is a good thing. The more the merrier. But it’s an interesting problem. In “Take My Picture,” Blanks seems to suggest that arming civilians with cameras and free blogging sites is bad for culture, in general. It cheapens the niche. It’s the same worry the general news publishing world has about Twitter and listicles.

I wonder what sports writers would feel about the locker rooms being opened up to just anyone? Or what political writers would say if the White House press briefings were open town halls that any blogger could walk into? 

 

Image via Mashable

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