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Posts Tagged ‘Nielsen’

Register Today for Poynter’s “Develop a Smarter Mobile Strategy” Workshop

One thing that I’ve been diligent in talking about here at 10,000 Words is creating a mobile presence. By 2014, mobile Internet is poised to take over desktop Internet usage, so the time to start strategizing is now. But with the dizzying array develop other Internet-connected devices, what’s the best way to begin this process? As I’ve stated before, the work of creating a mobile presence is less about aggregating current content and more about developing an information workflow. Luckily, the Poynter Institute has you covered with their latest workshop: Developing a Smarter Mobile Strategy.

The workshop will take place from March 28, 2012 – March 30, 2012. Here is some information about the workshop from Poynter:

Even if you’ve got some mobile products under your belt, we’ll help you learn to develop mobile news content and revenue strategies. You’ll gain insight into improving the working relationship with vendors and better ways to use your mobile metrics. We’ll help you sort through the issues in creating smart phone and tablet apps vs. using the mobile Web.

Knowledge about revenue strategies around mobile content is extremely important. According to Gartner, a leading IT research and advisory firm, worldwide mobile advertising revenue was forecasted to reach $3.3 billion in 2011 and $20.6 billion by 2015. “Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns,” said Stephanie Baghdassarian, research director at Gartner. With HTML5 video on the rise, this will present a new avenue for organizations to approach advertising on mobile devices.

You’ll also learn these topics from Poynter during the workshop:

  • A process for developing and improving your mobile strategy
  • The latest information on mobile audiences
  • How to manage mobile product development
  • How to make the most of your mobile efforts in spite of fast-changing technology
  • The basics of mobile usability
  • Best practices in vendor relationships

Sessions will be led by Poynter faculty members Regina McCombs, Sara Quinn, and Kelly McBride, and will include research sessions with Robert McCann, Jr., of the Nielsen Company, David Butler of The New York Times Regional Group, and Janel Jacobs of the Orlando Sentinel and the Sun Sentinel.

For more information about this exciting and informative workshop, visit the workshop page. All applications for the workshop are due by February 24, 2012.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

Reach News Junkies on the Second Screen

A tablet device with a user's index finger resting on the touchscreen.

Today’s viewers aren’t just watching TV as a solitary experience. Whether it’s the iPad, an Android tablet, or even the new Kindle Fire, tablet devices are quickly becoming an integral part of television viewing. Or as Nielsen puts it, cross platform is the new norm. 40% of tablet (and smartphone) owners in the U.S. used their devices daily while watching television, which creates a prime opportunity for news stations and news programs to reach a captive audience.

We’ve talked before about a few tips to define your newsroom’s mobile presence, but let’s look a little closer at a few more ways news organizations can help reach news junkies on that second screen.

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Social Sharing Buttons: Too Much Or Not Enough?

News can break at a moment’s notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story a greater platform, especially if you use their social media buttons to facilitate sharing. But is your organization’s website overusing these widgets? Or worse, are they there for the wrong reasons?

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A few months ago, a screenshot circulated on the Web of an article from The Washington Post showing nearly a dozen links to Facebook; the different links allow users to recommend or share the article, or to become a fan of their Facebook fan page. CNN’s articles include buttons for Facebook and Twitter with their articles, along with a general “Share” button including links to other services. These buttons are meant to increase engagement between users and their friends, but these examples may show that sometimes news organizations need to fill whitespace on their pages, and they do so by adding additional social widgets.

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Whether or not the user experience of using social media buttons on news sites is good or bad, the overall numbers show that good content is the fuel of the social web. A recent study by AOL and Nielsen shows that 23% of social media messages include links to content (published articles, videos, and photos), which equates to roughly 27,000,000 pieces of content shared each day. A number like that may be a case for including as many share buttons as possible on your website, but less is more when it comes to adding these social sharing buttons for a few reasons.

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From a marketing standpoint, it’s important to make sure that an organization’s social media sharing options are focused based on their audience’s demographics, and minimalistic enough so that the user doesn’t have to spend too much time figuring out their next step for sharing the article. That not only includes the quantity of social sharing buttons, but also the placement of these buttons. The New York Times does a great job with their social networking buttons, including Facebook and Twitter and a button to more services in a simple box near the top of the article. The Atlanta Journal-Constitution also takes the simple approach to content sharing by having only one social sharing button with each article. The other benefit of having a minimum of sharing buttons for articles is a shorter load time for the page.

Have you seen any good (or bad) implementations of social sharing buttons on news organization websites? Share your findings in the comments!