The New York Times plans to cut the number of free articles non-subscribers can access each month by half, from 20 presently to just 10. The change takes effect in April.
About a year ago, the newspaper site announced it would begin charging online readers for access to its stories and content accessed via NYTimes.com and its spread of tablet and smartphone apps. At the time, and since, the site offered 20 free articles per month, even to non-subscribers. Beginning next month, that goes down to 10 articles per month.
According to the Times, the change “strikes a better balance between visiting and subscribing”:
We think 10 articles a month, plus free access to our home page, strikes a better balance between visiting and subscribing. Most of our readers will continue to enjoy their Times experience without interruption. At the same time, the change provides us with an opportunity to convince another segment of our audience that what The Times has to offer is worth paying for.