GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘NYTimes.com’

New York Times‘ New Paywall Vs. WSJ, Newsday

NYT.com paywall coming to a browser near you.

Today, The New York Times announced details of its new paywall, which hits Canada today and everyone else March 28. Print subscribers will get access with their subscription, but for the rest of the online community, perusing the Grey Lady’s content could cost you if you’re a regular reader (i.e. more than 20 stories per month).

There are, of course, workarounds and ways to game a paywall system, and they will be working out the kinks. (This isn’t, after all, NYT.com’s first foray into charging for online access). But on first glance, it appears the NYT is taking a middle of the road approach that will allow the casual reader to surf in and read their content without disruption, while gaining revenue from the daily and heavy readers who stick around. Whether this renewed attempt at a paywall works and actually succeeds at convincing people to change their mood about paying for online content or not will be watched closely as more papers and chains nationwide look for ways to recover their news-producing costs.

Read on to see how this new paywall stacks up to two other large newspapers with paywalls in place, the Wall Street Journal and Newsday.

To see that spreadsheet full size, click here. Or read the same information below.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer and more. Register now! 

How they did it: The New York Times' budget interactive

by Ethan Klapper

The buzz this weekend in the online journalism world was about an interactive created by The New York Times, “Budget Puzzle: You Fix the Budget.” The puzzle was an online companion to a story by Times reporter David Leonhardt in Sunday’s Week in Review section. The feature has been very popular on Twitter.

“It’s one of the most tweeted graphics we’ve ever had,” said Kevin Quealy, a Times graphics editor.

The game allows users to explore various options (spending cuts and tax increases) to close the U.S. budget gaps projected for 2015 and 2030.

In an interview with 10,000 Words, Quealy stressed the overall simplicity of the project.

While the graphs at the top of the page showing how much money a user saved were created in Flash, the rest of it was just basic HTML, Javascript and CSS, Quealy said. Even the graphs at the top of the page would have been created in HTML had there been more time.

“The technology behind it isn’t terribly advanced,” he said. “It works in IE6.”

Leonhardt worked on the research aspect of the project for some time. Quealy’s role, as an interface designer, began on Tuesday.

“We had to work really fast,” he said. “I probably had literally 20 mockups for the way it might work.”

During the design process, which included work during the wee hours of Saturday morning, Quealy said he had to strike a balance between the interactive being too simple (and boring) and being too complex (and game-like, for something that’s a serious topic).

One of Quealy’s design tests is whether or not his parents would be able to understand how to use the interactive. If they could understand it, then it’s usable.

“At the end of the day, I think we really chose the right format, which is just the table,” he said. “It’s very simple and easy to use.”

Under the hood, the different choices of budget cuts and spending increases a user can select are checked with Javascript. Nothing is stored in a database.

To facilitate the sharing of a user’s results, a variable called “choices” is appended to the URL. This variable tells the Javascript which tax cuts and spending increases to display. A user then has the option to post the results to Twitter, by interacting with the service’s Tweet Button, which Quealy noted is partially why the interactive is so popular on Twitter.

The feedback was overwhelmingly positive, he said.

“We thought people would like it, but we’ve had incredible response,” Quealy said. “We had like 500 letters yesterday. We normally get like eight.”

The puzzle works as smoothly as it does because of the teamwork that went into creating it, Quealy said. In addition to Quealy and Leonhardt, Shan Carter, Matthew Ericson and Bill Marsh worked on its development.

At the end of the day, though, Quealy said it’s all about the content.

“My overarching advice for a project like this is the thing we do really well in this case is let the content speak for itself,” he said. “We didn’t try to make it too flashy or we weren’t trying to show off our technical expertise … This content, the results of [Leonhardt's] findings, that’s what’s really important about this. How can we really showcase that?”