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Posts Tagged ‘online writing’

Pitchfork’s Ryan Schreiber to Bloggers: ‘Be willing to work for a long period of time for just the love of it’

Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.

In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber says that aspiring entrepreneurs should “be willing to put in the work for a long period of time for just the love of it.”

“Today, more so than any other time, it seems really difficult to make a living in the media, especially in the music media,” he explained. “It’s just so crowded, and at this point the publications that are really able to establish themselves are the ones that are the most passionate and the most relatable. I find that the publications I tend to connect with most are ones that are, in many cases, written by a single voice, somebody who has a really interesting viewpoint or perspective.”

Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?

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‘When a user lands on a page, you have three to five seconds to make your impression’

Even the best print writer may have trouble in the digital world where content competes with tweets and memes. In Mediabistro’s latest AvantGuild article, journo Ben Goldstein writes that the biggest thing he’s learned about the digital space is that brevity does count.

“When a user lands on a page, you have three to five seconds to make your impression and convince them to stay,” explained Rob Weatherhead, head of digital operations of MediaCom. “So make your content easily view-able in length, and sign-post it with sub-headings and bullets, so that readers can understand the key points you are making. Long, wordy paragraphs and a lack of sections can turn people off. Readers need to pick out the key topics and be enticed to read more.”

To read more, check out 4 Lessons for Writing in the Digital Age.

ag_logo_medium.gifThis article is an exclusive feature for Mediabistro AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.