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Posts Tagged ‘openness’

3 Ways To Get Your Boss To Believe In Social Media

In any organization, when it comes to introducing social media strategy or guidelines often one of the most difficult aspects is getting buy-in from people in higher positions within the company.

While there are many organizations, companies and businesses that have accepted social media more openly than in the past, there is likely to be significant resistance and questions from the corporate-level employees about the value that social media offers their business.

Many people find themselves in the position of wanting to introduce change in their workplace, but find themselves stymied by their bosses and managers. Here are four ways to get buy-in from those people, and begin the process of turning them from skeptics into believers.

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Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!

“TAO Of Journalism” Project Wants to Crowdsource Ethics, Increase Transparency

Transparency, Accountability, Openness. As of late, they’re strong buzzwords in the journalistic community (I just wrote about them Friday), but for a good reason. As we start to tap into public data, reach into our communities, and thrive on a minute-by-minute news cycle, these concepts are more important than ever. And now there’s a project from the Washington News Council to raise awareness on the issue: TAO of Journalism.

After two years of dancing around the idea, John Hamer of the Washington News Council informally launched TAO of Journalism in January 2010, which has slowly been gaining traction around the following pledge since then:

A promise to your audience that you will be Transparent about who you are, Accountable for your mistakes, and Open to other points of view.

Organizations, individuals, bloggers — anyone committing acts of journalism — are free to take the pledge, and display the TAO of Journalism seal  (a yin-yang looking icon) on their websites as a symbol of promised transparency, accountability and openness. Read more

Five Things AOL’s Patch Is Doing Right

Patch has gotten somewhat of a bad reputation in journalism circles — remember when USC journalism professor Robert Hernandez asked Tim Armstrong if Patch is “evil” at 2010′s Online News Association conference?  For those of you who have been living under a rock, Patch is AOL’s local news initiative that now has more than 500 sites in 20 different states.  Some newspapers feel threatened by a big tech company, some say it’s a waste of money, some say Patch is exploitive of its staff– but maybe it’s just too early to tell whether Patch is really going to make a big impact in hyperlocal news.

Despite the criticisms, I’ve lately noticed a few things that Patch is doing right to serve its communities. So whether you disagree with Patch or not, there’s a a thing or two you can learn from them about transparency and openness. Read more