“What we are trying to do is set up the biggest paid content experiment of all,” said Tomáš Bella, CEO of Piano Media. Addressing The Guardian’s Changing Media Summit on Wednesday, Bella talked about the mindset of the company as one that looks beyond the dualism of paid vs. unpaid—a mindset that seems to be paying off. The system allows readers to pay for access to a group of participating publishers. So far, the experiment has yielded promising results in the smaller markets of Slovakia and Slovenia: people are more likely to pay for this sort of inclusive paywall as opposed to paying for individual ones. The payment system has had no negative impact on traffic, and surprisingly, people even paid for content that was already free. “It is definitely not the articles we are selling,” said Bella, “we are selling peace of mind.” He likened it to the cable TV model of paying for a lot of channels, where most subscribers don’t watch most of the channels. Read more
Posts Tagged ‘paywall’
The New York Times plans to cut the number of free articles non-subscribers can access each month by half, from 20 presently to just 10. The change takes effect in April.
About a year ago, the newspaper site announced it would begin charging online readers for access to its stories and content accessed via NYTimes.com and its spread of tablet and smartphone apps. At the time, and since, the site offered 20 free articles per month, even to non-subscribers. Beginning next month, that goes down to 10 articles per month.
According to the Times, the change “strikes a better balance between visiting and subscribing”:
We think 10 articles a month, plus free access to our home page, strikes a better balance between visiting and subscribing. Most of our readers will continue to enjoy their Times experience without interruption. At the same time, the change provides us with an opportunity to convince another segment of our audience that what The Times has to offer is worth paying for.