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Posts Tagged ‘Pinterest’

Does WaPo‘s “Know More” Blog Represent the New Journalism?

knowmoreThis week The Washington Post launched a blog that aims to wise you up and make it easier for you to share your new knowledge, too.

Know More” is a new Web space hosted by WaPo and maintained by the popular Wonkblog’s Ezra Klein and reporter Dylan Matthews with the expectation that a visually-strong display of both impactful and relatively inconsequential news could create a viral effect, especially on the social Web.

You’ve got two choices once you click on the image, graph or tweet that tickles your fancy: “No More” or “Know More.” If you do indeed want to learn more about that particular topic, you’re led to various sources on the Web (some WaPo, many others not) that provide deeper context for the tile that originally interested you.

There’s no rhyme or reason for the way these tiles are arranged. A Grumpy Cat blurb is next to a photo explaining the exorbitant costs of putting people in prisons, and a link leading to a song about Target sits above a fascinating graphic breaking down how a U.S. debt default would affect other countries, pensions, social security, etc. The key for Know More — Klein told Gigaom‘s Laura Hazard Owen — is that they’ve created a place where it’s easier to pluck one image or a single compelling quotation from an overarching story and use it as a lede or headline that wouldn’t work on a traditional news site. This way, the team at Know More can try to determine what it is that makes people want to learn more about a topic and then present that tidbit first.

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AP Stylebook Updates Detail How To Handle User-Generated Content

AP StylebookThe Associated Press Stylebook is on a tech kick with its latest updates. Among the new additions, according to a note to online stylebook subscribers: Android, circles (as in Google Plus groups), flash mob, Google Hangout, hashtag, Instagram, Pinterest, Reddit, retweet, Skype and tablet. The User-Generated Content entry has also been expanded.

The updates were added to the online stylebook and emailed to subscribers on Friday. Since so much of online journalism these days relies on references or links to user-generated/citizen journalism pieces (photos/video taken at the scene by non-journalists or accounts of events shared on social media, for example), I wanted to highlight this addition in particular:
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Pinerly: The Tool For Tracking Pinterest Analytics

We’ve written a lot about the implications of Pinterest for journalism: Five news organizations to follow, 10 more organizations to followfive ways journalists can use it and Pinterest tips for writers. But as a news organization, it’s hard to justify pouring additional resources into a new tool without any idea of the impact or reach. It’s also an important part of getting adoption in the newsroom — if you want your features writers to post food and travel ideas to Pinterest, you have to motivate them by showing how much more engagement or traffic it could bring.

This is where Pinerly comes in. The new tool — still in beta at the moment — lets you create “campaigns” around pins that track views and clickthroughs on pins you create. I have a beta account right now and have been experimenting. Here are the highlights. Read more

Pew Study Looks At Photo, Video Sharing Habits

There’s a lot of pressure on journalists and news organizations to be everywhere, not just when it comes to feet on the ground reporting but also when it comes to tweets, pins, posts, etc. on all form of social media.

We’ve even encouraged the trend with tips to maximize your presence on everything from Google+ to Pinterest. Which is why this Pew Internet & American Life Project’s study about how photos and videos are shared socially caught my eye.

Their findings shed some interesting light on how many (or few) people are actually using these various networks. (This wasn’t the focus of the study but looked interesting, so I created this graph.)

Primarily, their questions were about how many adults post photos/videos online and how many share them, and whether the media they post/share was their original creation or that of someone else. Nearly half — 46 percent — of the online adult population surveyed indicated they post original photos, while 41 percent share photos they’ve found online on social networks. Overall, their study found that 56 percent of Internet users do at least one of those activities, posting their creations or sharing someone else’s. News organizations rely on both: The eye-witness videos from the scene of the event and the “curators” who share the organization’s videos and photos so other online users can find it.
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No More Invites to Join Pinterest

Pinterest has dropped its invite-only policy, announcing open registration for prospective pinners. Now, besides being able to sign up with a Facebook or Twitter account, users can also sign up with just an email address.

Based on the social network’s huge growth, you wouldn’t think that it was an invite-only site. Pinterest grew 4,377 percent from May 2011 to May 2012, becoming the fastest growing social network early this year, according to a ComScore report.

Now that the company has developed the capacity to handle open registration, it’ll probably continue to see its numbers grow. Add that to potential international users—the site received $100 million recently to fund its international expansion.

Do you think Pinterest will see Facebook-like popularity abroad?

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