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Posts Tagged ‘Pinterest’

10 More News Organizations To Follow On Pinterest

If you’re ready to hop aboard the Pinterest bandwagon but don’t know where to start, looking to other news organizations can serve as a source of inspiration. We’ve already shared five ways journalists can use Pinterest, five organizations to follow and how The Wall Street Journal is using the new social pinboard. Here are five more organizations to follow — and possibly to mimic if you like their ideas.

1. ProPublica

Board worth noting: ProPublica’s Fracking Board is a visual way for readers to follow a topic extensively covered by the news organization.

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How The Wall Street Journal Uses Pinterest

While Pinterest is taking many newsrooms by storm, there may still be some editors who are hesitant or unsure about how to go about using the online scrapbooking site. Why not take a page — or in this case a board — from The Wall Street Journal?

Recently, the venerable news organization started experimenting with how to use Pinterest and created a Quotes board. Its description partially reads: “Editors are pinning memorable quotes appearing in The Wall Street Journal.”

Each pin is an image of a quote from a recent WSJ story shown floating over a column of blurred out text, much like pull-quotes do in an actual story. A short description accompanies each pin, allowing the quote to stand alone. By clicking on an individual quote, readers/pinners are taken to the original story it was published in.

“There are so many memorable soundbites out there,” said Brian Aguilar, a social media editor at the news organization who helped come up with the idea for the board. ”This gives you the opportunity to really highlight them and pique people’s interest in a story.”

This board can easily be replicated in newsrooms everywhere. I spoke (via email) with Aguilar to learn more about the board’s inspiration, how the images are created, and why the WSJ team isn’t worried about Pinterest and copyright issues.  Read more

5 News Organizations To Follow On Pinterest

It came seemingly out of nowhere. Pinterest, a social network where users can create virtual pinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 social network, all while still functioning under an “invite only” model. With solid growth like that, it’s hard not to take notice. The site is more easily geared towards retailers, but journalists and news organizations are beginning to experiment with ways they can tap into the Pinterest market. Here are five of the news organizations you should be following on Pinterest.

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5 Ways Journalists Can Use Pinterest

Does Pinterest, the year old digital pinboard site, have value as a tool for journalists?

The site’s gained a lot of traction in the social media world recently. It cracked the top 10 most trafficked social network sites, with 11 million visitors during the second full week of December, according to Hitwise. The site’s main users tend to be brides-to-be, people interested in home decor and lifestyle magazines, such as Better Homes and Gardens. I haven’t, however, seen a lot of news organizations using it.

Don’t get me wrong. They are there. Time magazine, The Wall Street Journal, and the Today Show have some boards up as does Mashable and the Daily Beast. Individual reporters may also be “pinners,” as users are called, but it’s a bit hard to search for them. There are also users who create boards called “news” and pin news stories to them. Generally speaking, it just doesn’t seem like a lot of journalists and news organizations are in any hurry to use Pinterest for the news.

Part of the problem is that at first glance, Pinterest doesn’t seem incredibly relevant for hard news. The news orgs that are on it cater to lifestyle and health, creating boards mainly focusing on those topics. (Take a look at the WSJ’s boards.) With a bit of creativity and imagination, however, Pinterest could prove very useful for all areas of a news organization. If you are thinking about using Pinterest, just remember the site is still invite-only.

Without further delay, here are five ways reporters and news organizations can use Pinterest. Read more