News organizations across the globe fell in love with the New York Times’ so-called “immersive storytelling” format with the launch of Snow Fall in November 2012, while critics of the project said it wasn’t reproducible or scaleable.  But long before Snow Fall came to fruition, folks at Vox Media — the company that brings us publications like The Verge, SB Nation and Polygon — were already perfecting a system to do similar layouts, reproducibly, with scale, on a deadline.
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