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Posts Tagged ‘Profit From Your Passion’

How Starting a Blog Can Help Market Your Book

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As part of Mediabistro’s Profit From Your Passion series, we gave you advice on creating your book proposal (whether it be nonfiction or a novel). The next step in getting your work into the hands of millions is marketing. Although it may seem daunting at first (thoughts of hitting up every Barnes & Noble in the country spring to mind), it’s not as intimidating as it sounds.

We got the lowdown from agents, authors and publishers on the key ingredients to an effective, mostly-DIY marketing campaign. One great revelation is that starting a blog is a great way to sell your book — and keep interest in your writing alive:

As an author who may also be a full-time writer chasing deadlines all day, regularly maintaining a blog may be the last thing you want to do with those precious free moments off the clock. But, says Sherrie Wilkolaski, founder and president of Author’s Boutique and PubSmart, a blog is actually the best way to build a platform that ultimately generates book sales. “Obviously, the search engines love it, it keeps the author’s website active and it gets [the author] out there building more content.” Not sure what to blog about? For nonfiction writers, Wilkolaski recommends providing daily content and tips that position you as an expert in your subject area. And for novelists, she’s had a lot of success having her authors blog as one of their characters to keep readers interested and engaged between releases.

For more marketing tips, including advice on hiring professional help, read: 6 Ways to Effectively Market Your Book.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Kierna Mayo, Editorial Director of Ebony.com, on How She Handles Internet Trolls

kierna-mayo_articleKierna Mayo began her formidable career in magazines, helping to create one of the most memorable pubs of the ’90s for the hip-hop generation, Honey. After working at Essence Girl and CosmoGirl, Mayo dipped her toes in the digital pool while working for Tyra Banks’ Tyra.com, and she was hooked.

Mayo is currently the editorial director of Ebony.com, which recently received a major makeover. In the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo talks about reinventing websites, the keys to boosting traffic and how she deals with Internet trolls:

Trolls are a drag. They, first of all, and probably most importantly, divert the healthy conversation, dialogue and constructive criticism. The potential for people to be heard gets eclipsed by trolls and that, of course, is their intention. You just kind of have to exist in the world with them, keep your content above the fray and encourage your audience not to be intimidated because the brilliant ideas and thoughts that come out in community often inform editorial decisions. But I would be remiss if I wasn’t truthful about the fact that you think about how people respond to things as you create. I try not to let that kind of negative energy or intention take us off our path. There have been personal attacks on virtually all of us on the site. It’s part of the job. The democracy that digital media offers all of us comes with some really damning qualities.

To hear more from Mayo, including how The Daily Beast influenced her redesign, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com.