It’s a real thing now. Ezra Klein’s much gabbed about Project X has a name, a launch video, and its first explainer. Under Vox Media, the venture is simply Vox.com. Here’s their launch video:

I’m excited to see what it looks like and what it does. I like the idea of a news explainer — I recently wanted one for my not so newsy father who was asking about the Ukraine news cycle. To him, it seemed like it came out of nowhere: “this wasn’t on the evening news two weeks ago!” I, on the other hand, had been watching is slowly unfold and then blow up on Twitter and around the internet. Will there be a single link I can send him the next time that happens?

What do you think about Vox? Do you think this is the solution to the “problem in journalism” as Klein and company see it?

Image via Vox.