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Posts Tagged ‘public radio’

Just Vote Already! How One Newsroom is Encouraging People to Vote in the Midterm Elections

justvotealreadyI may be a bit of a public radio fan girl, especially when it comes to New York’s WNYC and the Brian Lehrer Show. I’m not going to apologize for this. Because they do really fun, smart things in their newsroom. This fall, they’re taking on the midterm elections. A lot of pundits and newspeople will tell you that the scariest thing about midterm elections is that no one even knows there are elections in the first place. And isn’t our job as journos to inform the electorate?

The Brian Lehrer team is taking that seriously, especially since there’s a district in the Bronx which has the most registered non-voters, people are signed up, but they won’t rock the vote. Enter “Just Vote Already,” a series where they are talking to political insiders, data nuts, and even sent a reporter out to that district to leave “Just Vote Already” cards on their doorsteps.

The best part? They created a little widget where you can robocall your non-voting friends (in NYC only, unfortunately) and guilt trip them into voting come November 4th. There are about four different versions you can listen to here, but the main idea is this “we don’t care who you vote for, just vote! And sorry for the robocall.” If you live in NYC, you can send a friend a robocall below. If you don’t, I want to know how your newsrooms are covering the midterm elections. Tweet us @10,000Words.

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A Radio Revolution: Radiotopia Announces 3 New Shows and Hits Kickstarter Goal

For podcasters, it’s been a busy month of fundraising. First, “Snap Judgment,” reached their fundraising goal to produce the best next season ever and then, this Tuesday, Radiotopia reached their Kickstarter goal with 23 days left to go.

Maybe it really is a radio revolution — centered on good storytelling and journalism. PRX has estimated that it takes about 50,000 core subscribers to ensure a podcast will be of interest to sponsors and pay its staff. By relying on listener support, philanthropy, and subscriptions, Radiotopia has grown substantially since its launch this past year. So when did radio become cool again?

PRX CEO Jake Shapiro says that:

It hasn’t been until really in the last two years that podcasting has become a mainstream audience format, it was always a niche format, because it was hard to use as a user. But now that everyone has been trained to think about on demand media, like Netflix, audio has now had this huge opportunity to become a mainstream platform of news and entertainment. Read more

NPR’s ‘Snap Judgement’ Looks for Millennial Support on Kickstarter

Do you want the biggest, baddest season of Snap Judgement ever?  How anyone could resist Glynn Washington‘s request for donations is beyond me.

Washington, the host of the Snap Judgement podcast you can hear on NPR, and his team are trying to attract new audiences and raise funds for their next season. Snap Judgement is one way public radio has reached out to millennials; in their own words the show is about engagement, according to a release about the crowdfunding:

For the past few years, this multi-platform radio show, unlike any others on NPR, has been drawing from across the demographic spectrum.  Storytelling with a beat, the show uses music and video, incorporates live stage productions that sell out nationwide, encourages web downloads, Twitter and interactive dialogue. In short, Snap Judgement is everything public radio is not known for.

Even more interestingly, Washington says in the video that they’re hitting up the audience last in their fundraising. With backing from PRX and the Corporation for Public Broadcasting, he ditches the usual public radio drive schtick of: “you owe us, really, for all the good that we do,” and gets right to the point: donate for a t-shirt or concert tickets. Donate because you actually like us; which is what Kickstarter is all about to.

The campaign ends on October 10th and they’re almost at their goal of $150,000 to keep the lights on. If you donate, they’ll produce the “biggest and baddestseason yet. It’s not a bad deal. Especially if you can make public radio cool again (was it ever?).

Center for Investigative Reporting to Launch Public Radio Show

CIRThanks to the Reva and David Logan Foundation, along with the Ford Foundation, the Center for Investigative Reporting has garnered $3.5 million in support to launch an investigative public radio show and podcast called “Reveal.”

CIR’s Lisa Cohen says the nonprofit, nonpartisan journalism outfit will co-produce the show with the Public Radio Exchange (PRX), highlighting some of CIR’s ongoing investigations, as well as the watchdog journalism of other initiatives, in their one-hour radio show. CIR and PRX also plan to create special digital video and animations and data interactives for their web properties, and host live events.

Right now, investigations on CIR include the current surveillance state, toxic waste in Silicon Valley, border issues, the American criminal justice system and more. I’m hoping to see continuing coverage of those topics on the air waves and wondering how they will be presented for radio.

Read more

3 Lessons From NPR’s Decision to Cut “Tell Me More”

NPRNational Public Radio’s “Tell Me More” radio program will be cut Aug. 1 due to budget constraints, and 28 positions will be eliminated in the process, according to the New York TimesElizabeth Jensen. The show, focused on issues most relevant to minority listeners, has been on the air for seven years, and NPR was forced to cut it in overcoming a $6 million budget shortage.

It’s always sad to highlight layoffs in our industry — trust me, I do not enjoy it and acknowledge that it could easily be me (eight of the 28 positions aren’t currently filled, if that’s any consolation to the bad news at all). But we shouldn’t let a news organization’s failure come and go without taking the time to learn from its mistakes. Based on what I know about “Tell Me More” and how NPR is handling the aftermath of the program’s cut, here are a few lessons I feel can be learned from “Tell Me More”‘s plight:

1. Know your audience. Read more

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