Coming early next year is a digital-only service fit for mobile consumers called Reuters.TV, reported AdAge. The news broadcasts, available initially on iPhones and iPads and due in early 2015, are to be personalized depending on who’s watching and what he/she prefers in terms of length and news interests. Edited segments served to the viewer may also vary according to the consumer’s location in the country, thanks to an algorithmic approach from Reuters.
This step for the news company indicates what we have seen play out consistently in the past few years — TV news doesn’t have the audience or appeal it did during the pre-digital era. While mobile devices have made a way for TV shows to spread in popularity, increase engagement and earn big ad dollars, the television news industry hasn’t been able to translate success from the small screen to the even smaller screen.
As Isaac Showman, who will be the managing director of Reuters.TV, told AdAge, the desired audience for the service is “educated professionals between the ages of 27 and 47, many of whom have stopped watching traditional TV.”