If I were friends with Ezra Klein, I would tell him to keep his chin up this week. As you might have read, he’s leaving the Post and Wonkblog, effective immediately, to start his own media venture, after the Post decided they wouldn’t be interested in investing a reported $10 million and hiring three dozen people to help him do it.
The general consensus is that Klein is going to need more luck than funding to make this work.
It’s not going to be easy — as many have pointed out — relying on advertising and his brand won’t be enough. John McDermott over at Digiday points out that Re/Code’s Kara Swisher and Walt Mossberg need to charge thousands of dollars for conference tickets to make it work, Grantland has ESPN’s big name to draw national brands, Glenn Greenwald has a billionaire backer and Andrew Sullivan is, well, Andrew Sullivan. Read more