Even the best print writer may have trouble in the digital world where content competes with tweets and memes. In Mediabistro’s latest AvantGuild article, journo Ben Goldstein writes that the biggest thing he’s learned about the digital space is that brevity does count.

“When a user lands on a page, you have three to five seconds to make your impression and convince them to stay,” explained Rob Weatherhead, head of digital operations of MediaCom. “So make your content easily view-able in length, and sign-post it with sub-headings and bullets, so that readers can understand the key points you are making. Long, wordy paragraphs and a lack of sections can turn people off. Readers need to pick out the key topics and be enticed to read more.”

To read more, check out 4 Lessons for Writing in the Digital Age.

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