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Posts Tagged ‘social’

Patch Unveils A New Site, Focused on Social and Mobile, AOL’s hyperlocal news experiment, is rolling out a new site today. In true new media fashion, the company designed the mobile site first, and the new format places heavy emphasis on social elements.

I got a preview of it on Friday from co-founder and CEO Jon Brod, chief content officer Rachel Feddersen and creative director Abel Lenz, who enthusiastically introduced the site as a shift from the soap-box model to a town square model. “This is a platform for communities to better organize day to day life,” said Feddersen, “we’re about making lives in towns better.”

So what’s different about the new Patch? According to Brod, it’s “the marriage of Journalism with a big J and the social elements of a community platform.” Read more

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Google Rolls Out +1 Button To Publishers

Despite its reputation as a search giant, it’s no secret that Google has fallen behind in the social media game; even the company’s former CEO and current Executive Chairman Eric Schmidt has admitted that Google missed out on “the friend thing.” But with the +1 button, Google hopes to change all that.

Initially announced in March, the +1 button allows you to “recommend content to your friends and contacts directly from Google search results and ads,” effectively making “search results even more helpful and relevant.” Today the company announced that they’re rolling the button out to the entire web, using partnerships with news organizations like The Washington Post and Reuters to help the new feature gain momentum.

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