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Posts Tagged ‘Social Engagement’

Your App is a “Walkie-Talkie” and You Need to Start Using It Like One

docwalkietalkieAs news publishers talk about ‘unbolting’ their digital enterprises and newsrooms work on being more mobile in the name of more engaged with their audiences, it’s hard to imagine what that eventually looks like. To start, it might be helpful not to change our actual news products but focus on new ways of using what we have.

Investing in baby steps, if you will.

That’s what the guys behind the software seem to think anyway. Mag+ is the ‘content publishing ecosystem’ and software behind many of the newspaper and magazine apps you might read — New York Magazine, The Atlantic Weekly, Bloomberg Markets, Chicago Sun-Times, Popular Science, and The Next Web to name a few.

They’ve also just released an upgrade to their software that mirrors some general trends in news publishing. Mike Haney, co-founder and creative director for Mag+, says that the upgrade focused on redesigning the storefront and better sorting, so users know what they have when they want it. They’ve also partnered with eMagazine Insight, so publishers can track the effectiveness of in-app links and banners and hone their marketing campaigns. Most interesting for a mobile newsroom is the take on push notifications and alert channels. Another partner, Appboy, brings custom segemented messaging to Mag+ apps. From their release:

In addition to issues, the app can deliver custom push notifications, promotions, cross app promotions, in-app notifications and news feed items that can be specifically targeted to users based on what they’ve done in the app. Combined with a built-in feedback tool, these features make the platform a more effective communications tool and opens it for a broader range of uses.

It’s just one step in looking at the app as a multi-channeled tool to build better engagement with readers. Haney explains:

We talk about being a content hub. Its not about just designing your issue and pushing it out, but it’s about creating a relationship with your consumer. It’s like a walkie-talkie — you have one in your pocket and they have the other one, and you have the ability to reach out and talk to them and give them control about what they get from you. Read more

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Steve Buttry Wants to Change How You Work (It Will Be Better, We Promise)

project unboltMost of our newsrooms, if we’re honest, are print organizations with the digital initiative “bolted on.” Or so admitted Digital First Media CEO John Paton. I can’t decide whether I’m jealous of or pity the man, Steve Buttry, who has been tasked with unbolting four test newsrooms as DFM’s digital transformation editor.

He obviously knew what he was getting into. More than just refocusing attention to mobile reporting, engaging with audiences over social media or creating new ways to play with and use data, Project Unbolt is about actually changing how newsrooms think and act. Buttry elaborated on his blog this week about what it will actually entail and look like to ‘wrench’ newsrooms away from thinking for print. Here are some highlights:

  • Everything is live, all the time. He writes:

Virtually all event coverage and breaking news coverage are handled as live coverage, with ScribbleLive, livetweeting, livestreaming, etc. This includes sports events, government meetings, trials, community festivals, etc….Live coverage is routine for the unbolted newsroom. Reporters and/or visual journalists covering events plan for live coverage unless they have a good reason not to (a judge won’t allow phones or computers in a courtroom; a family would rather not have you livetweet a funeral; connectivity at a site is poor).

  • In the unbolted newsroom, you post content when you have an audience. Digital content is fresh every morning, you aren’t planning for morning editions, and those ‘Sunday magazine’ style features go up during the week. Read more

You Tell Us: What Are Social Media’s Limitations In Your Newsroom?

Much is made about how social media has changed newsrooms, and I’m one of those people who talks a lot about it.

But for all of that talk, there comes a point where you need to decide what action to take, if any.

Newsrooms today are bombarded with lists of best practice, how-to’s and draconian Do This Or You Will Perish blogs and articles.

Do you go with the herd, or do you hold your own and keep moving forward the best way you know how?

I’d really like to hear from some of our readers who are “on the ground” as a part of, or observing, their newsroom’s transformation and/or adoption of social media and online communities.

Not everyone is going to have an easy time of it, but there is certainly opportunity to learn from each other’s experiences.

If you have something to share,  please chime in with a comment below about the horror stories, or the tales of greatness at the news organization you work at.

Social Media Roundup: Reaching New Audiences, Creating Social Content and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about researching how to reach new audiences; why Per Active Member is an important metric;  and best practice for socially-created content.

 

 

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Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the shift from influence to advocacy in the development of online communities; the changing future of today’s corporate social media strategists; and best practice for growing an online community through a series of campaigns.

Read more

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