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Posts Tagged ‘social media’

Steve Buttry Wants to Change How You Work (It Will Be Better, We Promise)

project unboltMost of our newsrooms, if we’re honest, are print organizations with the digital initiative “bolted on.” Or so admitted Digital First Media CEO John Paton. I can’t decide whether I’m jealous of or pity the man, Steve Buttry, who has been tasked with unbolting four test newsrooms as DFM’s digital transformation editor.

He obviously knew what he was getting into. More than just refocusing attention to mobile reporting, engaging with audiences over social media or creating new ways to play with and use data, Project Unbolt is about actually changing how newsrooms think and act. Buttry elaborated on his blog this week about what it will actually entail and look like to ‘wrench’ newsrooms away from thinking for print. Here are some highlights:

  • Everything is live, all the time. He writes:

Virtually all event coverage and breaking news coverage are handled as live coverage, with ScribbleLive, livetweeting, livestreaming, etc. This includes sports events, government meetings, trials, community festivals, etc….Live coverage is routine for the unbolted newsroom. Reporters and/or visual journalists covering events plan for live coverage unless they have a good reason not to (a judge won’t allow phones or computers in a courtroom; a family would rather not have you livetweet a funeral; connectivity at a site is poor).

  • In the unbolted newsroom, you post content when you have an audience. Digital content is fresh every morning, you aren’t planning for morning editions, and those ‘Sunday magazine’ style features go up during the week. Read more

The Hottest Social Network These Days? Not Facebook — But It’s Owned By Them

Facebook remains the undisputed king of social networks. If you’re sharing your stories or looking for sources, your time is well spent there.

But if you want to keep up and catch up with your audience, you can’t be only there, especially as the web moves to an ever more-visually driven medium. (And no, “But I’m on Twitter, too” isn’t enough these days.)

A study out this month finds that the clear winner in growth is another Facebook-acquired property is gaining on its photo-sharing corporate cousin: Instagram. According to research firm GlobalWebIndex, whose quarterly social summary (for Q4 2013) released this month pegs Instagram as the fastest growing — by a long shot — social network.

According to their survey, Instagram grew a whopping 23% in active usage in the fourth quarter of 2013. That same period saw a 3% decrease in Facebook’s usage, as well as in YouTube. To be fair, Facebook is still the most trafficked network, and with far more users already signed on it has less room to grow, but other budding social networks are gaining on it. Read more

Tips: NYT Social Media Staff On What Worked (And Didn’t) In 2013

Ever wish your website could garner the kind of social media engagement the New York Times enjoys? Well, honestly, without as many followers as @nytimes (more than 10 1/2 million as of today) and as many boots on the ground — and fingers on the keyboard typing up tweets and stories to tweet about — you probably can’t. atnytimes_010814 BUT you can at least enjoy the fruits of their expertise and adapt their tips to your strategy.

Bite into this post over at the Nieman Journalism Lab where several NYT social media staffers chew on what they learned works in social media, based on last year’s top performers: If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

There’s some seriously great advice in this piece, beyond the tip in headline they discuss: Read more

How Your Google+ Profile Can Help Your Articles Links Stand Out

By now, you’ve probably noticed that when you search on Google, sometimes the articles in the results pop up with a person’s headshot and link to their Google+ page.

Case in point:
google search with authorship

How did I make that happen? I dusted off Google Plus and added myself as a contributor to the publications I write for.

Basically, this tells Google a human being — YOU! — wrote this piece of content. And it shows your face and how many people you’re connected to — again, my Google+ profile is a bit dusty so not too impressive, but it’s enough to establish I’m not just a spambot. I have legitimate connections and a full-fledged profile.

It’s really simple, too. There are two ways to establish authorship, but start by putting a decent headshot on your Google+ account (well, I guess start by creating and filling out the Google+ account if somehow you’ve made it this far without it). Then add the pages you contribute to your profile. You can do this by…
Read more

Mediabistro Launches GPlusData Pro For Google Plus Analytics

GPlus_640x100

Mediabistro announced that its GPlusData.com website, the leading provider of Google Plus analytics data to thousands of users, has launched a paid subscription service offering even more comprehensive statistics on Google Plus profiles.

GPlusData Pro is the in-depth analytics subscription that lets marketers, advertisers, and social media professionals gain insights into their audience and those of their competitors to optimize their activity and see their results. A GPlusData Pro subscription includes:

  • Tracking up to 10 Google+ users or pages
  • Demographic data: country, relationship and gender distribution
  • Post engagement by hour, day or day of the week
  • Most influential followers and who doesn’t follow you back
  • Download and print your tracked pages reports
  • Monthly newsletter with new feature updates and more!

Visit GPlusData.com for Google Plus information, statistics and trends.

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