Ever wish your website could garner the kind of social media engagement the New York Times enjoys? Well, honestly, without as many followers as @nytimes (more than 10 1/2 million as of today) and as many boots on the ground — and fingers on the keyboard typing up tweets and stories to tweet about — you probably can’t. BUT you can at least enjoy the fruits of their expertise and adapt their tips to your strategy.
Bite into this post over at the Nieman Journalism Lab where several NYT social media staffers chew on what they learned works in social media, based on last year’s top performers: “If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk“
There’s some seriously great advice in this piece, beyond the tip in headline they discuss: Read more