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Posts Tagged ‘social media’

Why Some News Orgs. Need a Narrow Social Media Strategy

With there being so many different social media channels and applications available, it can be easy to get swept under by it all.

Instead of having a focused approach, you end up signing up for 10 different sites. You’re not able to give each of them the time they require to be effective, so the entire plan falls apart.

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Social Media Roundup: Facebook Timeline, Geography in Social Media, Social Media Assessments and Community Management Risk

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about ways businesses can make effective use of the new Facebook Timeline; whether geography should play a role in social media strategy; how to know when it’s time for a social media assessment; and the risks involved with not having community management.

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Social Media Roundup: Communities of Practice, Content Strategy, Localism and Social Media Churn Rate

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about why communities of practices are important; 4 focuses of content strategy; why local is becoming more important; and why you should monitor social media churn rate.

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Social Media & Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the secret to successful content strategy; why amateurs tend to build better communities than professionals; about the ‘myth’ of engagement; and why you must build engagement in an online community in order to grow it.

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Social Media & Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the need for social architecture; how to turn your business into a community building platform; why it’s important to  build your base so you can build momentum; and what to do when private information leaks out of a private forum.

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