Executive editor B.J. Schecter advises freelancers to pitch specific angles that “go beyond the action on the field” or explore new or untapped issues. Still, if a writer comes to SI.com with a scoop on a player in a major sport that the site has yet to uncover, Schecter will listen. “Anything that’s a really good story,” he said of the perfect pitch. “If it’s a mainstream thing we haven’t touched on or you have special access. I’m always looking for a good story.”

Get all the details in How To Pitch: SI.com. [Mediabistro AvantGuild subscription required]

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So for those hungry for a SI byline, try pitching  SI.com.

The website is driven by hard news, as it is primarily a 24/7 daily news site focused on breaking stories. But for Schecter, a perfect pitch doesn’t need hardcore in-depth analysis or stats. All he really wants is heart.

Human interest stories, such as a player who helps a cancer patient or a trainer who rebounds from adversity, will always do well at SI.com. ”Whether that player is well-known or not, for us it’s about telling good stories and human interest and playing to a national audience,” he said. “No matter what you pitch, those should be things you take into consideration.”

Read mediabistro.com’s How To Pitch: SI.com for contact info for Schecter and more details on the types of stories his team wants. [sub req'd]

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