This week, Matter’s second round of start-ups took over New York City for a demo day at WNYC’s Greene Space. All of the companies spent the past 100 days in a work space in San Francisco, working with mentors and each other, to bring their ideas to fruition.
All the start-ups are focused on innovating in the media industry and a few specifically are targeting digital publishing. Contextly was the ‘oddball’ of the group, according to co-founder Ryan Singel, because they already had a bit of a foothold in the market. Forget Outbrain and recommended content recommendation faux pas (ever found a right wing article linked to on a liberal leaning news site? It happens.), Contextly’s algorithms help you find better content, micro-manage it as much as possible, and focuses on building reader engagement and community on your site. Says Singel: Read more