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Posts Tagged ‘start-ups’

Digital Publishing Gets A Little Smarter (and Better Looking) With Matter’s 2nd Round of Startups

matterdemodayThis week, Matter’s second round of start-ups took over New York City for a demo day at WNYC’s Greene Space. All of the companies spent the past 100 days in a work space in San Francisco, working with mentors and each other, to bring their ideas to fruition.

All the start-ups are focused on innovating in the media industry and a few specifically are targeting digital publishing. Contextly was the ‘oddball’ of the group, according to co-founder Ryan Singel, because they already had a bit of a foothold in the market. Forget Outbrain and recommended content recommendation faux pas (ever found a right wing article linked to on a liberal leaning news site? It happens.), Contextly’s algorithms help you find better content, micro-manage it as much as possible, and focuses on building reader engagement and community on your site. Says Singel: Read more

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Philly Newsrooms Innovating with Project Liberty Digital Incubators

The Knight Foundation does it again. This time in Philadephia, where they’ve granted $345,000 to the Project Liberty Digital Incubator, which puts startups in the Interstate General Media newsrooms — The Philadelphia Inquirer, Daily News, and Philly.com.

This is the second time the Knight Foundation has supported the program, which launched in 2011. Which means it’s working and goes to show that big media companies can adapt. Who knew? IGM wasn’t around for the launch of the incubator program, but they’ve been involved since the early stages and their commitment to the program has helped it’s success. 

Apart from free office space, start ups get to work with decision makers in the newsroom and have Drexel University engineering students at their disposal. The results are tangible, like “inaugural incubator resident” ElectNext, which has their module on Philly.com to parse election data. Another, advertising platform tapCLIQ, has been integrated with Philly.com’s mobile app and is — wait for it — actually drawing advertisers. Big ones, too.  Read more

Use conversational video to bridge the gap between journalist and reader

Letters to the Editor haven’t just gone the way of e-mail: between Twitter, Facebook and blog comments, engaging with readers has never been easier. But with the invention of VYou, a “conversational video” platform, everyone from bloggers to MSM reporters have begun to adopt a multimedia solution for inspiring conversation between journalist and audience.

How does it work?

VYou works like this: anyone can set up their own video profile, which is then used as a platform from which other users can ask questions or pose conversation topics. Much like the Q&A Tool Formspring, users can control whether they want questions to come from anonymous users, or only those who are registered. The user then records a video response to that question, which anyone can watch. What results is a video diary of questions and answers, which can be threaded into full-scale conversations. According to the VYou site, the idea is to make “the experience feel continuously live even though the content is stored.” And it seems to work—log on to any member’s channel and you’re immediately hit with a feeling of intimacy that text-based communication like Twitter and e-mail can’t always provide.

Who’s using VYou?

Recognizing the value of VYou, news organizations like Hearst and The Daily Beast have begun to create branded channels that aggregate the VYou profiles of their writers. Journalism Schools have also hopped on board: the faculty, staff and student journalists of the J-School at University of Colorado Boulder have their own channel.

Why should I use it?

Whether you’re a freelancer or staff writer, creating a VYou profile can help you put a face behind your byline, strengthen your digital persona and closely interact with your readers in a meaningful way. The profiles are also fully embeddable, making integration into your website seamless.

VYou is a new start-up still in beta, so there are bound to be a few browser kinks, but creating a profile is as simple as signing up and recording a video welcome message.