The PEW Research Center has released its annual comprehensive look at the health of journalism in America, the State of the Media 2012. Key findings and major trends from the study include a lot of information we would have guessed about digital and print revenue, and a few surprises about social media. Here are the highlights:
- Digital continues to dominate audience growth. TV network audiences also grew for the first time in a decade. Newspapers suffered the most, with circulation falling by 4 percent, but digital audience growing (though digital revenue is growing “painfully slow”).
- Overall online advertising over all increased 23 percent in 2011, but tech companies account for about 68 percent of that, rather than newspapers.
- There was huge growth of audio consumption while in the car. Not necessarily via AM/FM radio, but through mobile devices. As many as 38 percent of Americans now listen to audio on digital devices each week — a number expected to double by 2015.