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Posts Tagged ‘syndication’ The YouTube Of News Articles Lets You Embed News Stories Anywhere

SAN FRANCISCO — YouTube videos are embeddable; why can’t news stories be embeddable? That was the question asked at the Collaboration vs. Competition session at the 2012 Online News Association conference by founders of, whose product does exactly that. is a repository of millions of free articles from top publishers that others can “repost” (e.g. smartly syndicate) on their own sites using embed code that retains original content, links, ad tags, etc. You can embed the stories on your WordPress blog or Blogger blog or any other website with just a few clicks. On the other end of the spectrum, you can also syndicate your content for other publishers to repost.

I’m a fan of this concept because it lets publishers control their own brand and track their content as it appears on different platforms, with an option of using their own ad tags and analytics to make money from that syndication. As updates are made to a piece of content, those updates flow through to all the other versions that are embedded on the web, and meaning publishers get full, true ownership of their content online.

Don’t want your competitors to reap the benefits of reposting your content? Or maybe you disagree with another site’s mission and don’t want your brand associated with it? lets your essentially blacklist certain domains from reposting your content, and you can blacklist retroactively to remove your content from another site.

In terms of SEO, uses a javascript embed to render the content on the page, which search engines read as a link back to the original publisher, which can boost traffic back to the original source. The only red flag that might be  a problem for some newsrooms  is that content isn’t editable by the site syndicator. If you repost a news article with a typo or factual error, you’d have to contact the original author to get it changed.

As Jeff Jarvis says, represents a reverse link economy.  And it’s about time (he’s been writing about the concept since 2008).

What do you think?

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PolitiFact Does Print

As newspapers gear up for the 2012 campaign season, they’ll be looking for ways to provide political content that they can no longer produce in-house. Shrinking newsroom budgets have forced the layoffs of many staffers, and more and more papers are turning to third-party content to fill their (also shrinking) news holes.

Enter the PolitiFact news service. The popular site, which is part of the St. Petersburg (Fla.) Times, will now license its content to newspapers. The news was announced on Monday. Read more

Syndicate and Monetize Content with DailyDigital


When you’re an independent journalist, it can be difficult to raise funding for purchasing equipment, covering travel, and pursuing your stories. Fundraising through either traditional or crowdsourced methods is one way to sustain yourself, but that can become a job in itself. A new startup company called DailyDigital plans to change that by letting content creators syndicate and monetize their content across the Web.

DailyDigital seeks to take the guesswork out of offering online content by offering users a content delivery platform that protects your content while delivering it in a way that adds value to your audience (as well as to the content creator). Using DailyDigital, your articles, video and photos can be presented in an online store format, allowing you to sell and deliver your content to interested users on your terms.

Creating a digital storefront with DailyDigital is free (and advertiser-supported). Ad-free storefronts are also available for $19.99/month. Your files are safe and secure in the cloud, and digital storefronts scale beautifully for mobile devices and Internet-connected televisions. Payments are processed through PayPal, and DailyDigital pockets 15% of the transaction to cover hosting and programming.

DailyDigital also promises to offer incentives for affiliates and “Promoters”, their term for users who promote your content through their social networks. Promoters would earn a percentage of sales right along with the content creator. It will be interesting to see how the platform scales and what sort of offerings it will provide in the future.

DailyDigital is currently in “open beta” and will debut a Facebook-enabled storefront to complement their service on September 13, 2011. You can find out more about DailyDigital by visiting them at, or contacting them on Facebook or Twitter.