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Posts Tagged ‘The Atlantic’

MATTER: Returning to Long-Form Journalism

Earlier this month, I talked about three enterprising Kickstarter campaignsOuter Voices Podcast, Radio Ambulante, and The Independent Voice Project. Recently, another great journalism-focused project has started making news, and it’s called MATTER.

MATTER is the brain child of Jim Giles and Bobbie Johnson, two experienced reporters with a passion for making journalism better. Giles and Johnson have lined up a team of writers and editors to help push this vision forward, and according to the Kickstarter project page, MATTER will be for readers, not advertisers.

MATTER logo

The “return to long-form journalism” is a phrase that has been bandied about for a few years now, and several websites currently exist around this premise (Longreads, The Atavist, Byliner, Longform, etc.) MATTER won’t be a curation service; rather, it will include original investigative reporting from their team of writers, some of which have contributed to publications such as The New YorkerThe Atlantic, The Economist, The Guardian, The New York Times, National Geographic, Nature and Wired.

“The thing about long-form, in-depth journalism is that it’s expensive. There used to be many more newspapers and magazines that produced that sort of content, but journalism is in financial trouble and those outlets have cut back,” said Giles.

The Kickstarter campaign will help raise funds for MATTER to produce their first three pieces. By pledging at the $25 level, you can join their editorial board (powered by All Our Ideas) and lend your voice to the kind of reporting MATTER covers.

As of this article, the project is over 60% funded, but you can pledge until the campaign ends on March 24, 2012. For more information about MATTER, you can visit their website at readmatter.com. You can also follow the progress of MATTER on Facebook and Twitter.

Publishing Your News Content to Google Currents

Google Currents

Here on 10,000 Words, we’ve shown you a few tips on how to define your newsroom’s mobile presence, as well as some other helpful tips for reaching news junkies on the second screen. A recent report from the Pew Research Center’s Project for Excellence in Journalism showed that 53% of tablet owners are daily news consumers. And while the iPad still dominates the tablet marketplace, Android tablets are popping up all over the place this holiday season from manufacturers like HTC, Motorola, and Samsung. Even Amazon has recently entered the fray with their own Android-powered tablet device: the Kindle Fire. Google continues their rapid-fire push into the tablet arena with their latest application: Google Currents.

Google Currents allows users to browse their favorite magazines, newspapers and websites in an attractive and elegant format. Google has joined with over 150 publishing partners to offer content, including Saveur, Popular Science, Fast Company, ProPublica, Forbes, The Atlantic, and more. Consumers have over 180 editions of formatted content to choose from once they download the app to their Android or iOS device. But the best thing about Google Currents is that anyone can create their editions for the app. Google has created an intuitive self-service platform that gives you the ability to customize, brand and style your Google Currents edition to match your organization or website. (Note: the Google Currents app is only available in the US, but users worldwide can create their own editions.)

Create a new edition

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The Atlantic’s Alexis Madrigal To Contribute On Quarterly.co, New Site For Gifts In Mail

Alexis Madrigal's contributor page on Quarterly.co

I took a double-take when I first read Quarterly Co.’s site description. The new website allows users to subscribe to influential figures and receive packages from them in the mail each quarter. But my reaction is probably not uncommon, and that’s the point; in an era dominated by online interactions, Quarterly Co. wants to  remind people of the “tangible interactions that happen in the real world.”

“It is like a magazine, but instead of receiving words on a page, our subscribers receive actual items that tell a compelling story crafted and narrated by the contributor,” the site’s about page says.

Although the concept seems strange and unsustainable to me, the coolest part is that Alexis Madrigal — a co-founder of Longshot Magazine and senior editor at The Atlantic — is one of the first contributors.

From his page on the site:

My gifts will be part science class and part history, sprinkled lightly with the bliss you felt out behind the gym when you looked up at the stars and thought, “Whoa. There are so many stars.” Your wonder was legit, even if you were really stoned.

It costs $25/quarter to subscribe. Invites are only temporarily opened to the public, so sign up while you still have a chance and check out the rest of the contributors.

Hat tip to Greg Linch, who pointed this link out to me.

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