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Posts Tagged ‘The Economist Group’

Are ‘Lean-Back’ Apps the Way to Go?

Roy Greenslade at The Guardian recently conducted an interview with Andrew Rashbass, the “chief suit” of The Economist. As the chief executive, Rashbass’ commercial story “turns out to be more of a digital story,” even with their impressive print circulation numbers.

Rashbass draws a distinction between the “lean-back, immersive, ritual pleasure” that comes from reading The Economist in print, to the “lean-forward, interactive” way that people use the website. He was previously in charge of The Economist’s website, and its own research found that readers were eager to build a community and have discussions on the web. Read more

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Tablet Users Unwilling to Pay for News… Will They Change?

A new study by the Pew Research Center’s Project for Excellence in Journalism and The Economist Group found that consuming news was one of the most popular activities for tablet users. The study also found that out of tablet users who regularly read the news, three out of 10 of them spent more time consuming news than they did before they got a tablet. Four out of 10 regularly read in-depth news and analysis. These are promising figures for the future of digital news and the tablet.

But the figures came with one pitfall: “News is valued but willingness to pay is low.” The majority of tablet owners (85 percent) had never paid for news on their tablet, and 78 percent said that news on the tablet was not worth more than any other medium. Out of those who had not already paid for news, only 21 percent would agree to pay $5 a month for their favorite tablet news source. Most turned down the $5 charge, even if it were the only way to access it.

So who are those lovely people paying for news? Read more