GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘Time’

Has Time Inc. Gone Too Far With New Cover Ads?

Screen Shot 2014-05-28 at 1.52.21 PMLast week there was, understandably, some buzz about Time Inc.’s decision to sell small cover ads. The news, on the heels of Time Inc.’s split from Time Warner Cable, broke that a small Verizon ad (a line of text in the bottom corner of the cover, potentially right below a mailing label, reading “For best results use Verizon see P. 23″) would appear on the upcoming issue of Time and Sports Illustrated.

The addition of marketing messages to the front cover is in direct opposition to the American Society of Magazine Editors’ (ASME) very first editorial guideline, which states clearly:

1. Don’t Print Ads on Covers
The cover is the editor and publisher’s brand statement. Advertisements should not be printed directly on the cover or spine.

This procedure ensures that editorial integrity remains intact and isn’t influenced by advertisers. Over on one of our sister sites, FishBowlNY, Chris O’Shea was outspoken about the paradigm shift:

“Obviously this is just the beginning. Eventually magazine covers will look like NASCAR cars, completely covered in ads. It’ll be like a fun, sad game — try to figure out what magazine this is!” he wrote.

Read more

Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!

How to Make Your Writing Clips Stand Out

Nothing says more about your ability as a journalist than the content of your clips. The  published articles you submit to prospective employers can make or break your chances, and simply deciding which material to include can be a daunting challenge in itself. Fortunately, there are certain techniques that will help your writing portfolio stand out from the crowd.

Christy Karras, a veteran freelancer who has written for Time, Forbes Asia, and The New York Times told Mediabistro that she tends to choose stories she believes show off her writing and editing skills.

“That could be a deeply analytic magazine feature on the finances of a major city-state that shows my ability to digest complex information and write about it in an engaging way, it could be a news story on a crackdown in the Gulf that shows an editor how well sourced I am in an environment that might not be very friendly to journalists, or it could be a feature profile that I think displays some narrative chops,” she said. “It just depends on the message I’d like to get to the individual editor.”

For more, read 6 Tips for Submitting Freelance Writing Clips [Mediabistro AvantGuild subscription required]

– Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.