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Posts Tagged ‘Trends’

The Hottest Social Network These Days? Not Facebook — But It’s Owned By Them

Facebook remains the undisputed king of social networks. If you’re sharing your stories or looking for sources, your time is well spent there.

But if you want to keep up and catch up with your audience, you can’t be only there, especially as the web moves to an ever more-visually driven medium. (And no, “But I’m on Twitter, too” isn’t enough these days.)

A study out this month finds that the clear winner in growth is another Facebook-acquired property is gaining on its photo-sharing corporate cousin: Instagram. According to research firm GlobalWebIndex, whose quarterly social summary (for Q4 2013) released this month pegs Instagram as the fastest growing — by a long shot — social network.

According to their survey, Instagram grew a whopping 23% in active usage in the fourth quarter of 2013. That same period saw a 3% decrease in Facebook’s usage, as well as in YouTube. To be fair, Facebook is still the most trafficked network, and with far more users already signed on it has less room to grow, but other budding social networks are gaining on it. Read more

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3 News Trends Absent from Twitter and Facebook’s 2010 Lists

As 2010 draws to a close, Twitter and Facebook have looked back on the year’s most discussed topics.

Among the top 10 trends on both lists were World Cup, Haiti, iPad and Justin Bieber.

These top trends do not come as a surprise. Remember when Bieber was a perpetually trending topic on Twitter until Twitter changed their algorithm?

But the lack of many other news events on both lists were surprising. Since this is a blog about journalism and technology, here are three notable trends that are absent from both lists.

  • The 2010 midterm elections. These are global trends, so the absence of such a U.S.-centric topic is understandable.
  • The 2010 Winter Olympics in Vancouver. The Olympics happened way back in February, but it’s clear the World Cup was the global sporting event of choice for social media users this year. In addition to “FIFA World Cup,” Vuvuzela also made Twitter’s top list.
  • Wikileaks. Both “Wikileaks Cablegate” and “Julian Assange” made Twitter’s top news events and people list, respectively. However, they were not part of Twitter’s overall list, or Facebook’s list. Given the international scope of the story, this was surprising. Perhaps the fact this story broke late in the year had something to do with why Wikileaks was not included on either Twitter of Facebook’s main list.

Here’s something to keep in mind when interpreting these trends, especially on Twitter: a study out last week from the Pew Internet & American Life Project shows that only 8 percent of online Americans use Twitter.

What other news trends missed Twitter and Facebook’s lists? Share your thoughts in the comments section.

UPDATE: Our sister blog WebNewser has more on Facebook’s trend list.