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Posts Tagged ‘Tweet’

With ThingLink, Interactive Images in Tweets

We’ve given ThingLink a lot of love here at 10,000 Words, but the easy-to-use interactive image-maker merits another post because of its new functionality: working on the Twitters.

Users can now share an image on Twitter complete with any created ThingLink meta-data, and it’s all accessible in the tweet itself. That means that, for better or worse, a new level of engagement and storytelling is possible right in the platform of Twitter. A user doesn’t have click to a new page to see  a ThingLink’d image. And a tweet can now contain a short bit of text, an image and several, several links.

Here’s an example of a popular White House photo making its way around the net this weekend. You’re probably already seen it. If not, I explain using ThingLink’s own features.

Here’s that image ThingLink’d and working directly in a tweet: Read more

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Content Marketing 101

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5 Tweet Strategies for Highlighting Breaking News

Social media producers battle for eyeballs, retweets and clicks. They fight because tweets fly by fast, easily slipping by readers in a stream shared with cat gifs and @KimKierkegaard.

News tweeting’s permanent battlefield fixtures – tweet volume, frequency and serendipity – can always provide challenge. The combo deals a particular blow, however, when your latest tweet contains your big, hot breaking story.

What’s the best way to get followers to notice and click your link when big news hits? Should you break out the “BREAKING”? Should you stick with just “Breaking”? Or should you drop the chyron-bred word and bank on content sparking the spread?

Here are five distinct ways newsrooms on Twitter highlight breaking news, along with some questions to consider before adopting (or adapting) a new strategy for your own. Read more