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Posts Tagged ‘Twitter’

Don’t Miss the Jan. 14 #MuckedUp Chat on Digital Journalism Startups

photoTonight (Jan. 14) at 8 p.m. Eastern time, log into your Twitter feed and follow the hashtag #MuckedUp for Muck Rack’s weekly chat — this time, the topic is about digital entrepreneurship and journalism startups.

As Adam Popescu said in his event preview, “today’s journalism is like an avalanche of content that seems never ending.” Because of this fact, Popescu reasons there are two categories of journalists: “churnalists,” who thrive, at least for the short term, on the hustle and bustle of constant deadlines and producing tons of content — and then there’s the “entrepreneurial” type, who is more fulfilled in sniffing out underreported stories and earning a reputation as a topical expert.

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Tips: NYT Social Media Staff On What Worked (And Didn’t) In 2013

Ever wish your website could garner the kind of social media engagement the New York Times enjoys? Well, honestly, without as many followers as @nytimes (more than 10 1/2 million as of today) and as many boots on the ground — and fingers on the keyboard typing up tweets and stories to tweet about — you probably can’t. atnytimes_010814 BUT you can at least enjoy the fruits of their expertise and adapt their tips to your strategy.

Bite into this post over at the Nieman Journalism Lab where several NYT social media staffers chew on what they learned works in social media, based on last year’s top performers: If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

There’s some seriously great advice in this piece, beyond the tip in headline they discuss: Read more

How Will Journos Remember 2013?

hourglass1This year will be remembered for many things in the media world other than twerking. It was the year of the listicle. The year of the internet hoax making headlines. And, in my mind, the year that we came to terms with native advertising.

Last year, when I started writing for this blog, one of my first posts covered the Atlantic’s Scientology advertising debacle. Time moves so fast, we could almost call it the classic native advertising misstep.

As the year comes to a close, Sharethrough, a leading native content distribution firm, released a report that shows that most native campaigns don’t really go viral. And isn’t that supposed to be the point?

Of course, this doesn’t have to mean anything.  Along with coming to terms about how publishers can many money on the web, another standout feature of the media industry this year is a little rationalism. In the efforts to stay up on the Twitter rat race, I find fellow journos and media thinkers to be a little calmer than they were last year. Maybe that’s because we all fell for viral hoaxes, or are eating our words about Buzzfeed. If anything, here’s to learning from our 2013 mistakes in 2014.

What’s your favorite 2013 highlight? Tweet us @10000Words or share in the comments!

H/t AdWeek.com

Journalists Who Tweet About Being Laid Off: Necessary or Just Awkward?

Bloomberg_News_logoWe’ve talked a lot on the blog about how Twitter for journalists can be a blessing and a curse.

It can be used for finding sources, breaking news and making connections regarding potential work — but for announcing you’ve been laid off?

Laurie Muchnick, who was the highly-respected books editor at Bloomberg up until Monday, tweeted this to her nearly 6,000 followers:

“Not sure how to put this so here goes: Bloomberg is cutting arts coverage, including books, so today was my last day there.”

Later in the day, the New York Times reported the employee cutbacks in the arts and sports departments, adding that Bloomberg plans to focus more on its finance and government beats instead.

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Some Findings About Twitter and the News, From Pew Research Center

PJ_13.11.01_twitterNews260A couple of weeks ago we learned how Americans consume news on Facebook, and according to a study released by the Pew Research Center Monday, we now know more about the connection between the news and Twitter — Twitter users are “younger, more mobile and more educated.”

The last study Pew did, along with the John S. and James L. Knight Foundation, indicated that 30 percent of people actually use Facebook partially as a news source. For Twitter, the number is much lower — eight percent of U.S. adults log in for tweets about news. Only 16 percent of American adults use Twitter at all.

Forty percent of Twitter news consumers hold at least a bachelor’s degree (for Facebook, that number is 30 percent), and nearly half of Twitter news-readers are 18-29 years old, according to Pew.

Amy Mitchell and Emily Guskin with the Pew Research Journalism Project also wrote that the research consisted of Twitter conversation analysis. Here’s what that breakdown revealed: “much of what gets posted centers on passing along breaking news; sentiments shift considerably over time; and however passionate, the conversations do not necessarily track with public opinion,” Mitchell and Guskin wrote. The only somewhat surprising fact among those three is how much the opinions of Twitter users can change over the course of a few days. Pew took ten major news events over the last year (Newtown, the Supreme Courts same-sex marriage hearing, presidential election, etc.) and zeroed in on Twitter users’ sentiments; you can read more about how they came to those conclusions here.

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