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Magazines are going through quite a transition these days. While print newspapers are in a downward spiral, digital magazines are thriving.

And that’s exactly why now is an opportune moment to create a digital pub. At least that’s what Daria Solovieva and Ivy Ng are hoping. The Columbia Journalism School grads recently created Valerie, a “space to feature female writers, bloggers, photographers, bring you stories of inspiring women and feature economic, social and political issues impacting lives of women across the globe.”

10,000 Words recently spoke to Solovieva (via email) about the ups and downs of creating an online-only pub. She says that she and her partner never considered that Valerie would be a print mag.

“The idea was always for an online, global platform that reflects how young professional women are increasingly consuming news and also the topics they’re actually interested in,” Solovieva explained. “None of my own peers subscribe to print women’s magazines anymore because the bulk of their content is limited to fashion and entertainment, which is also available for free online.” Read more