But it’s easy to get ahead when you have chutzpah. As a tabloid, it appears there was no hand wringing about pay models or how to fit sponsored content between slideshows of Kate Middleton’s baby bump and unsolved crime conspiracies. Sort of like the New York Post doesn’t worry about fact checking before laying our their morning edition.

From AdExchanger: 

 We don’t produce the content for them. What we do is create content hubs where their content will naturally fit in with our editorial. They may provide information about their products, videos showcasing their service and content relevant to topics in their product category. So we bring years of content publishing experience and an understanding of what audiences want to read. The marketer brings years of category insight and product knowledge. The end result has to provide more value to the consumer than if we had done this on our own. It’s in everyone’s interest to create something that’s entertaining. On top of that, it has to be clear that there’s a sponsor involved.

You can prattle on about the quality of the content and journalistic endeavors all you want, but the reality of digital publishing is just do it. ‘It just has to be clear that there’ a sponsor involved.’  continued…

New Career Opportunities Daily: The best jobs in media.

One of these companies is Thrash Lab, a California-based documentary team that releases all of its work for free on Youtube. Backed by Twitter god and Two and a Half Men star Ashton Kutcher, Thrash Lab has produced bi-coastal features focusing on people in all kinds of creative fields — but excels in producing clever, slice-of-life views into popular subcultures.

Check out this feature on specialty coffeemakers:

continued…

New Career Opportunities Daily: The best jobs in media.

It’s important to note that this isn’t the work of standard viral websites like Fark or Buzzfeed. Instead, there’s a new generation of thoughtful, news-focused startups that are finding new ways to share important news content without reducing it to a sugary mass of fluff. One of the biggest viral news websites today is Upworthy, which focuses on creating viral posts of serious content including political speeches, think tank concepts and research data. Since its start in March of 2012, Upworthy has earned millions in funding and gained the monniker of the fastest growing media company in the world.

Here are three ways Upworthy and similar website NowThisNews are on their way to changing news at large. What do you think of their efforts? Let us know in the comments.

1. Relevant Topics Are Perfectly Boiled Down

Instead of an in-depth report on Lance Armstrong’s controversial interview with Oprah, a video on NowThisNews’ front page boiled the whole interview down to a mere 160 seconds. It’s the perfect example of the goal of viral news organizations: to condense big news topics and other points of interest into digestible and shareable bits of information. Users can click on before their commute (or before their lunch break) and easily get through the day’s news in half an hour — and share all of it to their friends. continued…

New Career Opportunities Daily: The best jobs in media.