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Posts Tagged ‘Yahoo’

Yahoo Unveils New ‘Digest’ App and Digital Tech Magazine


In an attempt to reclaim its reputation as a Silicon Valley success story, Yahoo has announced several new products and offerings for 2014, including an app and two subject-specific digital magazines.

Yahoo CEO Marissa Mayer addressed a Las Vegas techie crowd earlier this week with a new vision and push into digital news products that the company hopes will make it relevant in the world of online publishing again.

For our purposes, we’re going to focus on just two of the news products introduced Tuesday.

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Is Journalism’s Loss, PR’s Gain?

It’s no secret that journalism jobs have been in decline for several years now, due to the combined effects of shrinking ad budgets, fading print publications and the advent of digital news.

25 on deadlineA recent Yahoo! Education story went one step further by naming reporter or correspondent jobs as “nearly extinct,” while PR specialist jobs continue to grow across nearly all industries.

Sadly, government statistics bear this out. The Bureau of Labor Statistics (BLS) reports that journalism jobs have dropped by 25 percent since 2000. And, from 2010 to 2020, the BLS expects reporter or correspondent jobs to drop by yet another six percent. By contrast, in the last decade PR jobs have jumped by nearly 63 percent, and are expected to rise another 21 percent in the coming 10 years. Read more

What Summly’s Acquisition Says About Online Journalism

Yesterday, hot on the heels of its recent spate of acquisitions, Yahoo! picked up an interesting little app started by a 15-year-old kid in his family’s London home. The app, Summly, was rumored to be picked up by the search company for a cool $30 million, and it stands to change the way Yahoo! looks at news generation.

More importantly, Summly has the potential to revolutionize how digital news is ingested, both online and on mobile.

The impetus for Summly came to teenage Nick D’Aloisio when he realized that the physical activity of sorting through and reading his daily online news was just exhausting. Founded in 2011, Summly cut down news articles by distilling their words into simple, 400-character summaries and displaying them on a mobile interface that catered to the user’s specific tastes.

Check out Summly’s concise description, with Stephen Fry, below: Read more

Lucky‘s Brandon Holley on the Key to Moving Up: ‘Steady Input Without Being Annoying’

Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.

“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.

Holley explained that she succeeded at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”

Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

Yahoo study: New York Times leads in social engagement

A just-released Yahoo study, The Like Log Study, uncovers trends about how news is shared via social media.

The study crowns the New York Times the king of social engagement, with 2.3 million Facebook likes each month and 400 likes for an average story.

But during the study, which was conducted from October 2010 to January 2011, the Wall Street Journal had the top story: Why Chinese Moms are Superior, by Amy Chua.

In fact, opinion stories like Chua’s were by far the most popular on social networks. Also popular: “lifestyle, photo galleries, interactives, humor and odd news,” writes Yury Lifshits. Not so popular: political and celebrity news. Stories about Apple: Popular. Stories about Microsoft: Not so much.

Lifshits also writes, quite bluntly, that “Twitter is geeky.” Content from news websites like the Times, Yahoo News, CNN and The Washington Post were shared far more on Facebook than Twitter. But content from technology blogs like TechCrunch and Mashable generated more retweets on Twitter than Facebook likes.

Another finding is that stories have about a 24-hour lifespan. Less than 20 percent of a story’s likes come after its first day.

Among the takeaways from the study, Lifshits writes, is to invest in your big stories. “According to our study, most websites can capture 30% of their total enagement [sic] by publishing only ONE story per week!” he writes. “One story per day can capture 70-80% of your audience reactions.”

Also recommended in the study is for news organizations to invest in social media optimization. If a site has less than 5-20 retweets and likes per 1,000 pageviews, there’s a problem. Social media optimization can mean changing around a site’s social media sharing tools as well as ensuring that stories are appearing at only one URL.

A PDF of Lifshits’ study is available here. Embedded below is an introductory video.

The Like Log Study from Yury Lifshits on Vimeo.