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The Biggest Challenges Facing Publications Today

Mediabistro talked to Mashable’s executive editor and chief content officer Jim Roberts and The Wall Street Journal‘s emerging media editor Liz Heron at Social Media Week in New York. WSJ hosted a panel at the event, which focused on the effects of social and mobile on journalism.

For Heron, the biggest challenge is the new competition that publications face from social networks. “Our friends in Silicon Valley are creating so many engaging experiences that are competing with us [for] people’s time and interest,” she said. “It’s also an opportunity… We can be a part of that revolution instead of being cut out by it.”

“One of [Mashable's] challenges/opportunities, is taking a lot of the traffic that we get from social channels and keeping them,” said Roberts. “I think all of us in the news/information world face that challenge in one way or another.”

For more, check out our sister site, SocialTimes.

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