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Will Newspeg Become Pinterest for Journalists?

newspegCan you handle another news curation tool being thrown into the fray? If so, look to Newspeg, developed by longtime, “recovering” journalist Mark Potts.

You’ve heard the concept before — there is a ton of information on the interwebs. How can you possibly sort through it all? Feed readers? Apps like Flipboard, Contently and the newest member of the social news reader family Trove serve as ample solutions to sifting through the noise to filter down to what you want. And now Newspeg —  being “pegged” by some already ( sorry, can’t resist an opportunity to make a shameless pun) as “Pinterest” for news — offers a platform for sharing (pegging/pinning) articles that you deem important enough to tell others about or save for later reading. The site’s name evokes the nostalgic image of cutting out a favorite newspaper article and pinning it to a bulletin board or attaching it to the refrigerator, but since that’s not cool anymore, we get Newspeg.

Visually, Newspeg looks like a combination of Pinterest (naturally) and a bit like WaPo’s Know More blog with its tiles, each one displaying the piece’s title, original source and a small image, as well as who pegged the post. Once you sign up, you can install the “Peg It” button on your browser for easy capture of your favorite stories, and you can categorize your posts on self-named boards. From skimming the site, I saw boards with topics as broad as “Politics” and as specific as “Acetaminophen News.”

According to Potts, the news-sharing tool respects manual curating more than algorithms:

“Newspeg draws from the wisdom of the crowd to create an ever-changing display of news that reflects what real people think is interesting, and to allow for the creation of deep, human-driven collections of news on specific topics,” Potts wrote on his blog Jan. 16.

Potts and his team also plan to work with media organizations to customize and brand their own peg boards, which could lead to some novel partnerships between Newspeg and publishers.

Similar to Trove, I see Newspeg being a potential means to gather intel on who topical experts in the media are, to network with other journalists and find story ideas you might not have found otherwise. After checking out Newspeg, what do you think of it? Will you use it?

Finally, for inspiration, take a look back at 10,000 Words piece “5 Ways Journalists Can Use Pinterest” to think about ways Newspeg can help media professionals to brand, share and tell stories. Then go sign up for Newspeg and get to pegging.

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