YouTube, the source of all things funny and under 30 seconds, is not only a great source of entertainment but is also an easy way to reach new readers/users. Most news websites now feature some sort of video that cannot be found on any other site. Why not share that unique or interesting video with the rest of the world? Several news organizations, including the Houston Chronicle, New York Times and CBS, already use the “channels” feature of the YouTube as a vehicle for sharing their content. For those concerned with maintaining brand identity, YouTube now offers a custom video player that can be tailored to suit your design needs. The company logo can also be added to right of every video produced. Video quality on YouTube can be less polished than proprietary video players. Luckily, Crunch Gear offers tips on optimizing your video for the web.
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