2014 World Cup

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Spotted around the media universe

Reason No. 5,298 Why People Hate Local News Coverage: Breaking Into World Cup Final - Posted July 14, 2014
Viewers are a little persnickety about what they think local news should and should not cover. Unfortunately, if you don't please them, your ratings could suffer. They hold on to the mantra "The customer is always right" closer than a Klansman and his tighty-whities. They bicker about fashion on the anchors, general... [FishbowlDC]

Tim Howard Set to Save Up on Endorsements - Posted July 7, 2014
ICYMI (and the ratings tell us that very few did), Tim Howard is America's newest hero with his World Cup-record 16 saves in the game against Belgium, or the highest-rated soccer match in the history of U.S. cable TV. It was great t... [GalleyCat]

When Brands Bite Back: World Cup Edition - Posted June 26, 2014
Just when you thought nothing interesting was going to come of the World Cup following ... [GalleyCat]

10 Brands That Had the US Team's Back During Its World Cup Win - Posted June 17, 2014
Last night we saw Delta get a bit carried away by its enthusiasm over the American team's 2-1 victory over Ghana and forget that not all African countries includ... [FishbowlDC]

TBWA\Chiat\Day, Adidas Throw a World Cup House Party - Posted June 11, 2014
For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there's just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas. The work features retired legends of football/soccer/futbol (depending on who you ask) ... [GalleyCat]

Japan Chooses Pikachu to be Mascot of 2014 World Cup - Posted March 18, 2014
Please, please tell us that when this decision was made, someone stood up and cried out with epic emotion, "Pikachu, I choose you!" The Japan National Football team (or the "Samurai Blue") will have some ser... [FishbowlDC]

FIFA Warns Brands to Back Away from World Cup Promo Campaigns...or Else! - Posted March 11, 2014
Is he a turtle or a squirrel with a bedazzled forehead? The FIFA (F d ration Internationale de Football Association) is looking more and more like the NFL each day. Just as the gridiron folks will quic... [FishbowlDC]

Brazil Wants to Clean Up Its Reputation, but Justin Bieber Isn't Helping - Posted November 11, 2013
Brazil is ready for the big time. The country will host both the 2014 World Cup and the 2016 Summer Olympics, and it's ready to assume its role as one of the world's largest and most influential economies, proving to everyone that there's more to Rio de Janeiro than samba dancing,... [GalleyCat]

American Public to Soccer: Now Is Not the Time to Take a Dive - Posted September 11, 2013
Most kids in high school know one thing: the good looking girls like the popular guys, and if you're on the football team--yes, American football--then you're doing okay with the ladies. Meanwhile, the rest of us turn to unhealthy habits, The Catcher in the Rye, and hanging out i... [GalleyCat]

American Public to Soccer: Now Is Not the Time to Take a Dive - Posted September 11, 2013
Most kids in high school know one thing: the good looking girls like the popular guys, and if you're on the football team--yes, American football--then you're doing okay with the ladies. Meanwhile, the rest of us turn to unhealthy habits, The Catcher in the Rye, and hanging out i... [FishbowlDC]

Twitter To Auction Promoted Trends This Month For 2014 FIFA World Cup - Posted July 12, 2013
Several months after opening an outpost in Brazil, host city of the 2014 FIFA World Cup, Twitter is mobilizing to sell ad packages pegged to the uber-popular sporting event. ... [AllTwitter]

Hey Brazil, Tell Facebook To Step Aside - Here Comes Twitter! - Posted January 16, 2013
Add to its ever-expanding list of international offices, Twitter announced its next destination: Brazil. Looks like they got over their little ... [AllTwitter]

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