360i

How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words "firm" or "agenc... [PRNewser]

Oreo Agency 360i Just Won HBO's Social Media Account - Posted March 25, 2013
Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you've read... [PRNewser]

Did Oreo Win Twitter Again? (Yes, They Did) - Posted March 22, 2013
We missed this social media branding win last week, but when the words "Oreo" and "social media" showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie... [PRNewser]

Third-Party Content Can Be A Key Component Of Marketing On Facebook - Posted March 7, 2013
The recent real-time marketing coup by Oreo and its agency, ... [AllFacebook]

Most 'Social' Brands Missed Their Chance to Shine on Oscar Night - Posted February 25, 2013
The media has rendered its verdict: Despite receiving the message that it's all about Oreo-style "real time marketing", brands promoting themselves during last night's Academy Awards (or "The Super Bowl for women" if you're a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second... [PRNewser]

Top 10 Social Media Moments of Super Bowl XLVII - Posted February 4, 2013
You've heard the news: Super Bowl 47 was all about social. While the TV ratings for last night's game were higher than the year before, the audience's social activity/engagement numbers more than doubled. The "Brand Bowl" confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation... [PRNewser]

Oreo's On-the-Fly Super Bowl Blackout Tweet Steals the Show - Posted February 4, 2013
For all the time, money and man power spent planning and perfecting Super Bowl ads, one of the most successful and brilliant acts of branding that occurred during last night's game went from idea to execution in a matter of minutes--and cost a whole lots less than any prime time TV... [PRNewser]

Oscar Mayer's 'Bacon Barter' Asks: Would You Take Bacon Instead of Cash? - Posted September 11, 2012
360i and Oscar Mayer have put America's shameless love of bacon to the ultimate test by sending Josh Sankey on a cross-country adventure with only a truckl... [PRNewser]

Facebook User Growth Rate Slows In April, But Does It Matter? - Posted June 11, 2012
According to the latest figures from comScore,... [AllFacebook]

What's Augmented Reality? And Other Mobile Topics - Posted May 5, 2011
Don't we already live in an augmented reality? Kind of, but our reality will get even m... [PRNewser]

Bravo's Stone: We Want to Be 'Game-Changing... But Not Take Total Risk' - Posted October 29, 2010
For Bravo Media, it's all about buzz, taking trends mainstream, and bringing fashion to the entertainment industry, according to Elle... [PRNewser]