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Sightings (22)

Spotted around the media universe

360i Chairman Bryan Wiener Joins Expion In Same Role - Posted February 14, 2014
Enterprise social media software provider Expion has a new chairman, as ... [AllFacebook]

14 PR and Social Media Winners from Super Bowl XLVIII - Posted February 3, 2014
That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo's breakout success on social. Still, a few companies and personalities did manage some clever nuggets, which we will now... [PRNewser]

The 10 Biggest PR Winners of 2013 - Posted January 3, 2014
Toast of the town Yesterday we gave your our list of 2013's biggest losers, so now it's time to go positive (in keeping with #4 on this list) w... [PRNewser]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [AgencySpy]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [PRNewser]

Sarah Hofstetter Is 360i's New CEO - Posted October 9, 2013
Yes, 360i is best known as a marketing agency, and you've already heard quite a bit about them this year for good reason. But we think this is news worth mentioning given the fact that even marketers now say ... [PRNewser]

Breaking Brands: Who Newsjacked the Finale? - Posted September 30, 2013
This will be the last Breaking Bad post ever, we promise--loved the show but even we're sick of hearing about it at this point. Still, it's worth taking a minute to review some of last night's promo efforts. The most deliberate response comes courtesy of Clorox: Some whites never change #BreakingBad pic.twitter.com/cjw1OTqEPB ... [AgencySpy]

Breaking Brands: Who Newsjacked the Finale? - Posted September 30, 2013
This will be the last Breaking Bad post ever, we promise--loved the show but even we're sick of hearing about it at this point. Still, it's worth taking a minute to review some of last night's promo efforts. The most deliberate response comes courtesy of Clorox: Some whites never change #BreakingBad pic.twitter.com/cjw1OTqEPB ... [PRNewser]

Meet Melanie Witkower, the future of social TV - Posted May 31, 2013
At Lost Remote we're very lucky to interview big names like Mark Cuban, MTV President ... [Lost Remote]

2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors - Posted April 29, 2013
Facebook Monday announced the winners of its ... [AllFacebook]

Oxygen partners with 360i on webisode, social campaign to promote new series "Find Me My Man" - Posted April 11, 2013
To promote Oxygen's new reality matchmaking show, "Find Me My Man," the network's social agency of record, 360i, produced an 11-minute long webisode featuring some familiar faces from Season 10 of "Bad Girls Club." According to ... [Lost Remote]

How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words "firm" or "agenc... [PRNewser]

Oreo Agency 360i Just Won HBO's Social Media Account - Posted March 25, 2013
Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you've read... [PRNewser]

Did Oreo Win Twitter Again? (Yes, They Did) - Posted March 22, 2013
We missed this social media branding win last week, but when the words "Oreo" and "social media" showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie... [PRNewser]

Third-Party Content Can Be A Key Component Of Marketing On Facebook - Posted March 7, 2013
The recent real-time marketing coup by Oreo and its agency, ... [AllFacebook]

Most 'Social' Brands Missed Their Chance to Shine on Oscar Night - Posted February 25, 2013
The media has rendered its verdict: Despite receiving the message that it's all about Oreo-style "real time marketing", brands promoting themselves during last night's Academy Awards (or "The Super Bowl for women" if you're a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second... [PRNewser]

Top 10 Social Media Moments of Super Bowl XLVII - Posted February 4, 2013
You've heard the news: Super Bowl 47 was all about social. While the TV ratings for last night's game were higher than the year before, the audience's social activity/engagement numbers more than doubled. The "Brand Bowl" confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation... [PRNewser]

Oreo's On-the-Fly Super Bowl Blackout Tweet Steals the Show - Posted February 4, 2013
For all the time, money and man power spent planning and perfecting Super Bowl ads, one of the most successful and brilliant acts of branding that occurred during last night's game went from idea to execution in a matter of minutes--and cost a whole lots less than any prime time TV... [PRNewser]

Oscar Mayer's 'Bacon Barter' Asks: Would You Take Bacon Instead of Cash? - Posted September 11, 2012
360i and Oscar Mayer have put America's shameless love of bacon to the ultimate test by sending Josh Sankey on a cross-country adventure with only a truckl... [PRNewser]

Facebook User Growth Rate Slows In April, But Does It Matter? - Posted June 11, 2012
According to the latest figures from comScore,... [AllFacebook]

What's Augmented Reality? And Other Mobile Topics - Posted May 5, 2011
Don't we already live in an augmented reality? Kind of, but our reality will get even m... [PRNewser]

Bravo's Stone: We Want to Be 'Game-Changing... But Not Take Total Risk' - Posted October 29, 2010
For Bravo Media, it's all about buzz, taking trends mainstream, and bringing fashion to the entertainment industry, according to Elle... [PRNewser]

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