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Sightings (2)

Spotted around the media universe

Ad Agency Run by High-Schoolers Lands First Paying Client - Posted September 24, 2012
In the advertising world, the teenage demographic is perhaps the most highly-sought-after group of consumers; agencies use everything from focus groups to research consultants to figure out how to best reach the youth of our nation. But how can a company be sure that their campaign truly speaks ... [FishbowlDC]

IAB, ANA, 4A's Announce Making Measurement Make Sense Initiative - Posted February 28, 2011
The Interactive Advertising Bureau, the Association of National Advertisers, and the ... [WebNewser - SocialTimes.com]