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So What Do You Do, Gale Anne Hurd, Executive Producer of The Walking Dead?
The producer of the hit AMC series gives tips on the fine art of negotiation and tells how she got to where she is now.

Sightings (36)

Spotted around the media universe

AMC Spoils Midseason Finale of 'The Walking Dead' for West Coast Fans with Facebook Post - Posted December 1, 2014
Unlike the page administrators of the ... [AllFacebook]

Fall TV Season Heats Up on Facebook - Posted September 29, 2014
The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning se... [AllFacebook]

Facebook Weekly Highlights Brings You El Clasico - Posted March 29, 2014
Facebook Weekly Highlights features photos and vi... [AllFacebook]

Facebook Weekly Highlights Brings You March Madness - Posted March 24, 2014
Facebook Weekly Highlights features photos and videos posted to the social network by ... [AllFacebook]

Facebook Weekly Highlights Brings You 'The Beatles -- A Grammy Salute' - Posted February 18, 2014
Facebook Weekly Highlights features photos and videos p... [AllFacebook]

The Walking Dead Is Everywhere Promoting Tonight's Premiere, May Have Broken Laws In the Process - Posted February 9, 2014
If you're on social media, then you've seen the promos for tonight's mid-season premiere of The Walking Dead. Their Twitter feed has been lit up with reminders and suggestions for days.... [FishbowlDC]

Today in Irony: Winner of Breaking Bad Contest Busted for Drugs - Posted January 2, 2014
Breaking Bad is unquestionably one of the best written shows in TV history. It's also, many say, one of the most influential. Of course, ... [FishbowlDC]

Who drives the social TV conversation around 'Homeland' and 'The Walking Dead'? - Posted November 12, 2013
We're excited to present the first post in a new series Lost Remote is launching exclusively with Topsy to bring you deeper insights into social TV's biggest ni... [Inside 3D Printing News]

The Tweeting Dead gamifies tweets about The Walking Dead - Posted October 31, 2013
There's The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was f... [Inside 3D Printing News]

Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen - Posted October 7, 2013
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of ... [AllFacebook]

Facebook Users Cook Up 'Breaking Bad' Posts - Posted September 28, 2013
With AMC's hit drama, "... [AllFacebook]

Emmy Awards: Top Five Facebook Moments - Posted September 23, 2013
The 65th Annual Primetime Emmy Awards ceremony aired on ... [AllFacebook]

AMC PR Confirms Breaking Bad Spinoff and Lets the Media Do the Work - Posted September 11, 2013
Confession: We only want to cover this story because we love Breaking Bad, and while we were initially skeptical of a proposed spinoff/prequel that absolutely MUST be titled Better Call Saul, we've warmed to the idea. But now that we mention it, what's w... [FishbowlDC]

Belize's Perfect PR Response to Unflattering Mention in 'Breaking Bad' - Posted August 23, 2013
On last Sunday's episode of the AMC hit drama "Breaking Bad", Brian Cranston's character -- a drug kingpin -- threatened to "send [someone] to Belize," an alternate euphemism to "sleeping with the fishes." The scene was wide... [FishbowlDC]

Expion Unleashes Suite Of New Social Marketing Tools - Posted May 20, 2013
Social media software company Expion released a suite of new t... [AllFacebook]

Jon Hamm's Publicist Defends His Manhood - Posted March 21, 2013
The Internet discovered some time ago that Mad Men star Jon Hamm has been blessed with some...attributes that endow him with a certain easily e... [FishbowlDC]

Roll Call: Porter Novelli, Bully Pulpit Interactive, Business Wire, and AMC - Posted March 15, 2013
Porter Novelli announced that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices. For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which... [FishbowlDC]

Real Promotional 'Experiment' or Staged Stunt? - Posted March 6, 2013
We can certainly see why so many clients are rushing to sign with "viral marketing firm" Thinkmodo, which combines the video, social media and promotion trifecta into campaigns like the "Zombies in New York" stunt for AMC's mega-hit The Walking Dead. That video clearly didn't have a script. As for the... [FishbowlDC]

Male-Targeted Shows' Huge Female Viewerships Defy Marketing Clich s - Posted February 27, 2013
Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend's abode so that we could watch South Park as it aired -- our own TV was occupied by banter... [FishbowlDC]

Grammy Awards Give WCBS Another Week to Shine - Posted February 14, 2013
Call it a "one-two punch." WCBS/Channel 2 took the top weekly honors from the annual Grammy Awards Sunday night. The telecast (one week after CBS' telecast of the Super Bowl) had an estimated 2.8 million viewers and a 14.6 rating, according to Nielsen. In all, seven CBS... [FishbowlLA]

Banana Republic Cozies up to for In-Store Mixers - Posted February 12, 2013
Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have ... [FishbowlDC]

Banana Republic and Mad Men: A Match Made in Mod Heaven - Posted February 11, 2013
Spring is almost here (we swear!), and this year the season of love and renewal marks the return of both Mad Men (for its sixth season) and Banana Republic... [FishbowlDC]

Don't Call Christina Hendricks 'Full-Figured' - Posted October 16, 2012
The sex-symbol status of Mad Men star Christina Hendricks flies in the face of the idea that only waif-thin or super-sporty female body types qualify as objects of lust. Her confidence and "I know I'm hot" attitude have made her a poster child for size-immune self-esteem, and some see her as... [FishbowlDC]

The AMC/Dish Network Kerfuffle gets Snarky - Posted September 17, 2012
The ongoing dispute between AMC and Dish Network that resulted in Dish's 14 million customers losing ac... [FishbowlDC]

Dish Network Wants Glenn Beck to Punch Eliot Spitzer - Posted September 13, 2012
Dish Network has gone all out in an effort to promote its new offerings to American cable cutters--and to distract the public from... [FishbowlDC]

AMC's 'The Walking Dead' Tops 10M Facebook Likes, Spoofs 'The Social Network' - Posted September 4, 2012
Hit AMC drama series "The Walking Dead" celebrated surpassing like No. 10 million on its Facebook page... [AllFacebook]

Free PR: 'Breaking Bad' Fan Art - Posted August 21, 2012
We've heard about the power of digital fanfiction to elevate popular literary brands like Harry Potter... [FishbowlDC]

The Ticker: Facebook Fail; The Pitch; Freddie and Fannie; Dunkin' Donuts' App; Online Fitting Rooms - Posted August 17, 2012
The Washington Post: Facebook IPO Spirals in Wake of Lock-Up Expiration Advertising Age: PR TV: 'The Pitch" Granted Second Season on AMC Forbes: ... [FishbowlDC]

'Walking Dead' Goes for Oversaturation Strategy - Posted August 13, 2012
Say what you will about AMC's zombie drama "The Walking Dead" (slow plotting, community theater-level acting, not enough gore, yada yada), but the show's marketing team certainly knows its way around a creative promo. The Season 3 PR blitz started two weeks ago with this (inevitable?) video of oblivious New Yorkers... [FishbowlDC]

AMC Backs 'The Walking Dead' With Facebook Game - Posted August 9, 2012
Cable network AMC is promoting the third-season p... [AllFacebook]

No Love Lost Between AMC, Dish Network - Posted August 9, 2012
If you've ever "liked" Mad Men, Breaking Bad, ... [FishbowlDC]

AMC Selling Its Own Version of 'Zou Bisou Bisou' - Posted March 26, 2012
The words "Zou Bisou Bisou" are falling off of everyone's lips and fingertips... [FishbowlDC]

AMC's Twitter Campaign Bumped Up Ratings By 25 Percent - Posted November 22, 2011
AMC has been advertising its critically-acclaimed shows on Twitter, and it's working. 140 Proof and TargetCast have created campaigns for AMC's shows which are seeing high click-through-rates and bumping up ratings by 25 percent. According to ... [AllTwitter]

GetGlue's Fan Base Loves Its Geek TV - Posted October 21, 2011
[caption id="attachment_29060" align="alignleft" width="300" caption="A zombie from GetGlue fave "The Walking Dead""][/caption] Damn! Why didn't I check in last night while I was watching that fascinating PBS show ... [FishbowlDC]

Zombies Attack a Few Days Early! - Posted October 25, 2010
You thought the zombies would wait until Halloween? Silly living person. Zombies are attacking cities around the world starting tomorrow while you're going home from work, as if your day isn't hard enough. ... [FishbowlDC]

TNT's New Series Only Good For One Reason - Posted December 7, 2008
As HBO and Showtime have dominated the TV series areas with "The Sopranos" and "Weeds" and even AMC has created the award-winning "Mad... [FishbowlLA]