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Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region - Posted December 23, 2014
The agency-wide ad-serving and measurement partnership between Facebook's Atlas and Omnicom, which... [AllFacebook]

Everything You Need to Know About Facebook's Launch of Its Revamped Atlas Ad Platform - Posted September 29, 2014
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them -- no matter which devices they are using, and even when they are not on the social network itself -- and of allowing advertiser... [AllFacebook]

Will Facebook Announce New Atlas Advertising Platform at Advertising Week 2014? - Posted September 23, 2014
After Ad Age broke the ... [AllFacebook]

Facebook's Atlas Undergoes Facelift, Inks Omnicom - Posted September 17, 2014
Atlas, formerly Atlas Solutions, the ad network Facebook ... [AllFacebook]

Rebecca Van Dyck, Scott Trattner Explain Facebook's 'Where Will Your Friends Take You?' Campaign - Posted June 16, 2014
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand ... [AllFacebook]

Ad Age Reporter Cotton Delo Joins DKC PR - Posted June 12, 2014
In another example of the not-quite-new firms hiring journalists trend, Ad Age San Francisco bureau chief Cotton Delo has joined ... [FishbowlDC]

Facebook, Publicis Groupe Reach Multiyear Deal - Posted May 19, 2014
Facebook clinched a huge advertising deal Monday, as Ad ... [AllFacebook]

Madison Avenue Filter: Instagram Strikes Deal With Ad Agency Omnicom - Posted March 7, 2014
Facebook-owned photo- and video-sharing network Ins... [AllFacebook]

Ogilvy & Mather Signs Tiffany & Co. - Posted February 24, 2014
This morning Ad Age scooped the news that Tiffany & Co.'s global agency search is over: Ogilvy & Ma... [FishbowlDC]

Who Is Facebook's New Executive Creative Director? - Posted December 18, 2013
Facebook's new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network. Trattner will manage Faceboo... [AllFacebook]

Everything You Need To Know About Facebook's Test Of Video Ads - Posted December 17, 2013
The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially b... [AllFacebook]

3Q EARNINGS CALL: When Will Facebook Finally Debut Video Ads? - Posted October 31, 2013
The subject of Facebook's long-rumored and perpetually delayed launch of ... [AllFacebook]

Filter This: Ads Officially Coming To Instagram - Posted October 3, 2013
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram... [AllFacebook]

POLL: Should Publishers Use Editorial Staff to Create Sponsored Content? - Posted September 10, 2013
How does one go about making sponsored content that doesn't stick out like a sore thumb? A few bold publishers are answering that question by turning to their own in-house editorial teams to get th... [FishbowlDC]

Taco Bell Gets Recognized for Taking Chances With Its Marketing - Posted September 8, 2013
ICYMI: Taco Bell was chosen as Ad Age's "Marketer of the Year." Congrats Taco Bell! All those Doritos Locos Tacos really paid off. Literally. Same-store sales were up eight percent in 2012, beating McDonal... [FishbowlDC]

D j Vu: Facebook Video Ads Delayed Again - Posted September 6, 2013
Facebook's launch of video ads is on hold again, as ... [AllFacebook]

Latest Facebook Video Ads Rumor: Launch Later This Year, Cost Of Up To $2.5M Per Day - Posted July 30, 2013
Facebook Chief Operating Officer Sheryl Sandberg may have clammed up about ... [AllFacebook]

Video Ads On Facebook: 3Q? 4Q? 2014? - Posted July 24, 2013
The next big revenue-driver for Facebook will likely be its long-rumored introduction of video ads... [AllFacebook]

Facebook's Carolyn Everson On Right-Hand-Side Ads, Mobile, Instagram, And Hashtags - Posted June 19, 2013
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with... [AllFacebook]

REPORT: Launch Of Facebook Video Ads Delayed - Posted June 18, 2013
The video ads Facebook originally planned to launch this month or in July are n... [AllFacebook]

Facebook Highlights 1Q 2013 Advertising Achievements - Posted May 1, 2013
Facebook's transition to a mobile-first company continued with great speed during the ... [AllFacebook]

The Art of Creating and Pitching Well Crafted Op-Ed Pieces - Posted April 22, 2013
Even Rodin, the French sculptor who created iconic images like The Thinker, (left) might have a hard time getting his opinions published in some media outlets today. That is, unless the artist also possessed a writing style with a strong viewpoint that was provocative or counterintuitive... [FishbowlDC]

GM, Facebook Renew Advertising Relationship - Posted April 9, 2013
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it ... [AllFacebook]

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft - Posted February 28, 2013
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the ... [AllFacebook]

Report: Facebook To Announce Acquisition Of Atlas Solutions From Microsoft Thursday - Posted February 27, 2013
Following up on its report earlier this month that Facebook was near... [AllFacebook]

Report: Facebook Testing Targeted Ads Based On Users' In-Store Purchases - Posted February 22, 2013
Facebook is testing a new type of targeted advertising that will ... [AllFacebook]

Facebook Exec Believes Auto-Play Video Ads Could Work Without Distracting Users - Posted February 15, 2013
In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the n... [AllFacebook]

Report: Facebook To Acquire Microsoft Atlas Ad-Serving Business - Posted February 7, 2013
Facebook and Microsoft are expected to announce a deal, possibly by next week, for the social network to acquire the softw... [AllFacebook]

Reckitt Benckiser's Laurent Faracci Touts Facebook's Role In Campaign For Lysol Power & Free - Posted January 28, 2013
Advertising and marketing via Facebook got a ringing endorsement from ... [AllFacebook]

G.E. Is Totally Cool With 30 Rock, You Guys - Posted January 25, 2013
Say you're a PR/branding exec at a big corporation. Say there's a certain sitcom that's been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do? ... [FishbowlDC]

From Promise To Performance: Measuring Facebook Success Beyond The Like - Posted January 24, 2013
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook ... [AllFacebook]

Katie Couric Scores Manti Te'o Interview (They Share a Publicist, BTW) - Posted January 23, 2013
So Manti Te'o, who most Americans believe to be a big old liar, visited Katie Couric's office for his first official post-... [FishbowlDC]

M&M's Teases Fans, Won't Air Commercial Before Super Bowl - Posted January 14, 2013
Someone call Page Six: There will be a new M&M's commercial during Super Bowl XLVII that will serve as the society debut of the brand's new tagline, "Better with M". Hmm...intriguing. S... [GalleyCat]

'Demand a Plan' Gun Control Campaign Launches Viral Video - Posted December 28, 2012
We recently told you about the Demand a Plan campaign launched by social advocacy group Mayors Against Illegal Guns, co-chaired by New York City Mayor Michael Bloomberg... [FishbowlDC]

New Advertising Strategy: Get the Competition's Ads Pulled - Posted December 19, 2012
We recently told you about the UK's Advertising Standards Authority (ASA) pulling a clever Soda Stream ad for allegedly "denigrating" the competition (i.e. Coke a... [FishbowlDC]

Great PR: Customized Holiday Greetings from Stella Artois - Posted November 30, 2012
Stella Artois produces mid-range "European" beer, but the brand also looks to sell a certain sort of effortless cool--remember 2011's awkward Super Bowl commercial starring Adrien Brody as a chick-magnet crooner? Now they've created one of the best PR/ad campaigns we've seen this holiday season. A brilliant Facebook app called "... [FishbowlDC]

Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party - Posted November 28, 2012
'Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael's it was SRO as the moguls (Harvey Weinstein, Tommy Mottola)... [FishbowlLA]

Former Saveur Publisher Starts Food-Focused Ad Shop - Posted October 19, 2012
This week brought an intriguing bit of culinary news: Former Saveur publisher Merri Lee Kingsly, ... [FishbowlDC]

Post-Election: Where Will the Big PR Talent Land? - Posted October 17, 2012
We'd like to take a moment to return to a great piece posted on Ad Age earlier this week about the post-election scramble for top PR talent in politics. There's no doubt that el... [FishbowlDC]

Dear McDonald's McRib: No One Loves a Tease - Posted September 17, 2012
Love is complex and often painful, but nothing is worse than being in love with a tease. Today, McDonald's announced--through a ... [FishbowlDC]

Pitching Pointers from Mobile Media Mavens - Posted June 6, 2012
As mobile's momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY's event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at ... [FishbowlDC]

Facebook VP Fischer Advises An 'Always-On Strategy' - Posted April 18, 2012
The Ad Age Digital Conference continued this morning with a presentation from David Fischer, Facebook's VP of business and marketing partnerships, whose presentation could be boiled down to this: "Your brand needs an always-on strategy... [FishbowlDC]

PR Firms Make 'Ad Age' List of Best Places to Work - Posted March 26, 2012
A number of PR firms have made it to the Ad Age 2012 list of Best Places to Work, including Marina Maher Communications (number 11), Cohn & Wolfe (number 18), and Fleishman-Hillard (number 25). A few marcomms firms that provide PR among ... [FishbowlDC]

Gawker's Nick Denton on Boredom, Commenters, and Niche Audiences - Posted November 16, 2011
[caption id="attachment_30292" align="alignleft" width="300" caption="An image from Deadspin's Tiger Woods coverage."][/caption] Gawker Media founder Nick De... [FishbowlDC]

More Staff Changes at 'PRWeek' - Posted April 28, 2011
Alex Bruell, PRWeek's consumer repor... [FishbowlDC]

Two P&G Brand Execs Head to Rockfish - Posted September 3, 2010
Dave Knox, P&G brand manager for global entertainment and HardKnoxLife.com blogger, and Bryan Radtke, brand manager for retail innovation and scale at P&G, are heading to Rockfish Interactive to open a Cin... [FishbowlDC]

The FTC Is On A Rampage - Posted September 3, 2010
Last week, the Federal Trade Commission took on misleading iTunes reviews. This week, they've subpoenaed every food company in the U.S. (a... [FishbowlDC]

Everything You Own Needs to be Returned - Posted August 30, 2010
Each day it seems we're assailed with more recall notices. Just in the past week, those with metal hips from Johnson & Johnson unit DePuy Orthopaedics found out they have to send them back. Toyota had ... [FishbowlDC]

Fired LAT Editor John Montorio: "It Was My Destiny" - Posted February 19, 2008
Ad Age reports that the American media work force is at a 15 year low--only 886,900 employed, thanks to the slumping newspaper industry. And speaking of slumping--whole lot of changes at the LA Times. The LAT, with paid circulation less than that number above, is now... [FishbowlLA]

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