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Spotted around the media universe

How Should Applebee's Respond to Its Ongoing PR Crisis? - Posted February 5, 2013
In case you haven't heard, quite a few people on the Internet are upset at Applebee's right now for its actions in the tale of the obnoxiously self-righteous customer. After the story blew up, the company went strangely silent on social media, but on Friday its PR team got pro-active, releasing... [PRNewser]

How Should Applebee's Respond to Its Ongoing PR Crisis? - Posted February 5, 2013
In case you haven't heard, quite a few people on the Internet are upset at Applebee's right now for its actions in the tale of the obnoxiously self-righteous customer. After the story blew up, the company went strangely silent on social media, but on Friday its PR team got pro-active, releasing... [AgencySpy]

Pulse News App Bets the Farm on Sponsored Content - Posted November 8, 2012
In the era of brand journalism, we talk a lot about "editorial", "earned" and "sponsored" content--and the respective value of each. Now, leading news app maker ... [AgencySpy]

Voters to Pols: TV Attack Ads Are Soooooo 2008 - Posted August 16, 2012
Negative election season ads are about as American as Ford trucks. We don't necessarily like it when politicians interrupt our favorite sitcoms and sporting events with inflammatory messages, but we seem to accept the fact that it's going to happen every other November, right? Well, maybe not. The 2012 election will be... [PRNewser]

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