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Revolving Door Newsletter: 08.05.11
More Newsweek Turnovers; Facebook Loses a Zuckerberg
It's Official: NBC, Hearst Magazines To Rebrand G4 As 'Esquire Network' - Posted February 11, 2013
It has been rumored for months, but now it is a done deal: NBCUniversal will rebrand its G4 cable channel as "The Esquire Network" in partnership with Hearst magazines. The new channel will launch in April, and will expand... [Fishbowl NY]
It's Official: NBC, Hearst Magazines To Rebrand G4 As 'Esquire Network' - Posted February 11, 2013
It has been rumored for months, but now it is a done deal: NBCUniversal will rebrand its G4 cable channel as "The Esquire Network" in partnership with Hearst magazines. The new channel will launch in April, and will expand... [FishbowlNY]
NBC's Launches Social Media Loyalty Program; Will It Be A Success? - Posted May 17, 2010
Get ready for a lot more chatter about NBC on Facebook and other social networks. At least the network is hoping that will be one of the results of its new social media initiative, "Fan It," which launched today.
The program, tied to NBC's upfront presentation, rewards people for watching NBC content... [PRNewser]
NBC: Like a Show on Facebook, Earn Rewards - Posted May 13, 2010
Credit cards and supermarkets have been offering rewards programs to their customers for years, but television networks? Not so much. NBC is looking to change that. Ties to its upfront presentation, NBC is unveiling a new program "Fan It" which will reward users for liking their shows on Facebook and talking... [WebNewser - SocialTimes.com]
LAT Runs Story On Controversial Front Page Ad - Posted April 10, 2009
Today's Los Angeles Times features an article about the advertisement designed to look like a news story that ran on the front page yesterday. It seems that the ad, which was for the NBC show Southland, was the brainchild of the LAT advertising staff:
NBC wasn't planning to buy print ads for... [FishbowlLA]
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