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FORMATS: Ads, Brochures, Annual Reports, Artist statements, Bios/Profiles, Branding Strategy, Direct Mail/Sales Letters, Case Studies, Catalogs, Editing, Feature Articles, Essays, Newsletters, Press Releases, Reports, Social media (Twitter/Facebook/Blogs), Websites.
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Comments about my work from past and present clients/employers.
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Editorial Direction |
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(Trump University)
Issue No. 27 (Learn to Think on Your Feet) of Inside Trump Tower, a weekly online newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
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(Corporate University Xchange)
Excerpt from Fortune magazine advertorial supplement, a copy-intensive project with multiple contributors. (One of three such supplements for which I was project manager and chief writer.)
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(Trump University)
Sample posts from The Trump Blog; plus samples of the extensive press it generated. (I was managing editor and a contributing writer.)
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(Corporate University Xchange)
An issue of Corporate Universities International, a bimonthly newsletter on corporate training. (I was editor in chief and primary writer.)
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(School of Visual Arts)
Excerpt of annual report for the School of Visual Arts. (I was project manager and chief writer.)
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(Trump University)
Issue No. 3 (Think Big) of Inside Trump Tower, a weekly online newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)
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(School of Visual Arts)
Visual Arts Briefs, weekly online newsletter covering news from around the School of Visual Arts. (I was editor in chief and primary writer.)
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Marketing Communications |
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(Fulton Area Business Alliance)
Premiere issue of FAB Alliance News, the newsletter for a business improvement district (BID) in Brooklyn.
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(National Electrical Contractors Association)
Association newsletter Power On includes five articles I wrote : 1. Apprentice Boot Camp; 2. Digital Construction; 3. Art Is Blooming; 4. Electrical Job Fair; 5. We Are Queens.
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(School of Visual Arts)
Short bios of new board members and overview of the board's role in the organization (excerpt from annual report).
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(Various clients)
Bios of business executives and college/university faculty.
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(eMarketer)
Research report on digital media and Internet market trends in China. Includes overviews/analysis on Internet connectivity, mobile phone penetration, Web 2.0 developments, etc. (I wrote similar reports on more than a dozen countries for eMarketer.)
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(Trump University)
"Showman of the Skyline"; "Success with Style"; "Adversity Builds Character" (Also see Trump Blog sample in Editorial Direction section above.)
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(St. Belmondo Jeans)
Branding strategy for new line of jeans; includes PR/marketing ideas.
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(Trump University)
Concept for marketing strategy, "The Hero Customer: Beyond Marketing Abstractions"; includes samples of implemented tactics.
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(Provide Support)
Case study for Provide Support (live chat software vendor), examining client's innovative use of product. (Includes search results that case study generated.)
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(Trump University)
Sales letters (e-commerce), for a variety of business courses.
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(Corporate University Xchange)
Two flyers, one for a newsletter and one for a book, both covering corporate training. (Used for events, media kits, sales packages, etc.)
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(Trump University)
Blurbs, catalog copy (merchandise), banner ads, and sell page for business education products.
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Media Relations |
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Selected placements (listing media categories, outlets, articles), links to clips in which I'm quoted, etc.
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(Corporate University Xchange)
Key magazine placement in Selling Power magazine, showcasing my role as company spokesman.
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(Identity Theft 911)
Press release on the white paper, "Ohio Epitomizes Rampant Identity Theft."
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(School of Visual Arts)
Succesful pitch letter re. story idea: Leasing technology at art/design college, where business, art, and technology converge.
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(Gessato)
PR campaign for high-end shaving products, inc. press release, pitch letter, and sample coverage.
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Journalism: Arts/Entertainment |
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(School of Visual Arts)
Article on the use of computers in the arts, written for the magazine, Visual Arts Journal.
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(Independent Film Channel Website)
Review of the film, Velvet Goldmine (writing as Adam Quest).
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(Spin magazine)
Review of album by the band Live Skull (writing as Adam Quest).
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(Showcase Magazine)
Article on the filmmaker John Waters, for weekly arts/entertainment magazine.
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Journalism: Misc. Features |
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(Corporate University Xchange)
Article on an educational partnership between a bank and a university, written for the newsletter, Corporate Universities International.
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(Sign Business magazine)
Article for the trade magazine, Sign Business (writing as Adam Quest).
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(Trump University)
A compendium of motivational articles from the online newsletter, Inside Trump Tower. (I was editor in chief and a contributing writer for publication. Also see Editorial Direction section above.)
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(Identity Theft 911)
Analysis of news story about identity theft for "Breaking Fraud Alerts" section of company Website.
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(MSNBC.com)
Article about how microchips are made (writing as Adam Quest).
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(School of Visual Arts)
Article on the innovative use of PDAs at SVA, written for the magazine, Visual Arts Journal.
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Art Writing |
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(Various clients)
Collection of artist statements, bios, and grant essays. Also includes screen shots of some pieces on different artists' Websites.
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(Xanadu Gallery)
Online presentation where I discuss the key elements of a compelling artist statement and how I work with clients to produce them. (Scroll to link at bottom of page: "Click Here to Watch." Windows Media Player required)
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(School of Visual Arts)
Article written for the magazine, Visual Arts Journal.
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My Blogs |
"Less Hype, More Intrigue" . . . Topics include: MarCom, art promotion, social media, freelance tales, etc.
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Featuring writing and photography (click underlined text above).
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Essays & Criticism |
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(Red Hook Star-Revue)
Essay celebrating gritty textures and old, worn-out things. (Includes photos by me.)
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(Red Hook Star-Revue)
Essay about the pedestrian footbridges spanning the highways in Red Hook, a Brooklyn neighborhood. (Includes photos by me)
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(Sandbox magazine)
Critique of artist Julia Scher's performance piece "Karaoke Carrion" (Writing as Adam Quest).
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(New Art Examiner)
Article on my visit to a surveillance equipment tradeshow.
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(In Pittsburgh)
Account of my job at a video clipping service, watching TV for seven hours a day.
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(School of Visual Arts)
Art history piece on artists' relationship with mass media, written for the magazine, Visual Arts Journal.
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Miscellaneous |
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(Trump University)
Profile of entrepreneur Jamie Meiselman (Surfparks); from the online newsletter, Inside Trump Tower.
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(Fulton Area Business Alliance)
Profile of local business for Website of community group (Business Improvement District or BID).
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(Fulton Area Business Alliance)
Profile of local business for Website of community group (Business Improvement District or BID).
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(Big Sky Brooklyn: The Novel)
Detailed presentation of expanded literature (EL), with descriptions, links, & screenshots . . . EL is intended to both supplement & promote Big Sky Brooklyn the novel.
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(Private Commission)
Excerpt from The Story of David, a commissioned biography. The book is an everyman story/exploration of a patriarchal legacy.
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(TeamUniformOrdering.com )
Sales letter, online system for ordering sports uniforms.
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(School of Visual Arts)
Descriptions of college construction projects in the school's online newsletter. Visual Arts Briefs.
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(Corporate University Exchange)
Sell sheet for Fortune Special Section (advertorial supplement).
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(Various online stores)
Descriptions of T-shirts, mousepads, drinkware, etc.
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(Adam Eisenstat: Writer/Communications Strategist)
Flyer advertising my services. Includes a summary of my marketing philosophy.
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(PopSmear Magazine)
Ruminations on showbiz, performance, and identity (Writing as Adam Quest).
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(Stylus newsletter; School of Visual Arts)
Commentary, incorporating works by Michael Pollan and Eric Schlosser (Fast Food Nation).
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(Various clients)
Essay & book excerpt that explore the convergence of the physical, mental, and spiritual dimensions.
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