Adam Eisenstat
 
Quote
  Writing with style, clarity, and verve
Professional/Personal Overview
  Years of experience as a journalist, creative writer, and marketing communications professional . . . Strategic thinker with a solid track record in: editorial direction, PR, and copywriting . . . Topflight abilities in: writing, research, editing, and project management.
Contact Info
  Adam Eisenstat
Brooklyn, NY 
USA

E-Mail: ajeisenstat@gmail.com
Work Samples
 

FORMATS: Ads, Brochures, Annual Reports, Artist statements, Bios/Profiles, Branding Strategy, Direct Mail/Sales Letters, Case Studies, Catalogs, Editing, Feature Articles, Essays, Newsletters, Press Releases, Reports, Social media (Twitter/Facebook/Blogs), Websites.

Comments about my work from past and present clients/employers.

Editorial Direction   
(Trump University)

Issue No. 27 (Learn to Think on Your Feet) of Inside Trump Tower, a weekly online newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)

(Corporate University Xchange)

Excerpt from Fortune magazine advertorial supplement, a copy-intensive project with multiple contributors. (One of three such supplements for which I was project manager and chief writer.)

(Trump University)

Sample posts from The Trump Blog; plus samples of the extensive press it generated. (I was managing editor and a contributing writer.)

(Corporate University Xchange)

An issue of Corporate Universities International, a bimonthly newsletter on corporate training. (I was editor in chief and primary writer.)

(School of Visual Arts)

Excerpt of annual report for the School of Visual Arts. (I was project manager and chief writer.)

(Trump University)

Issue No. 3 (Think Big) of Inside Trump Tower, a weekly online newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)

(School of Visual Arts)

Visual Arts Briefs, weekly online newsletter covering news from around the School of Visual Arts. (I was editor in chief and primary writer.)

Marketing Communications   
(Fulton Area Business Alliance)
Premiere issue of FAB Alliance News, the newsletter for a business improvement district (BID) in Brooklyn.
(National Electrical Contractors Association)

Association newsletter Power On includes five articles I wrote : 1. Apprentice Boot Camp; 2. Digital Construction; 3. Art Is Blooming; 4. Electrical Job Fair; 5. We Are Queens.

(School of Visual Arts)

Short bios of new board members and overview of the board's role in the organization (excerpt from annual report).

(Various clients)

Bios of business executives and college/university faculty.

(eMarketer)

Research report on digital media and Internet market trends in China. Includes overviews/analysis on Internet connectivity, mobile phone penetration, Web 2.0 developments, etc. (I wrote similar reports on more than a dozen countries for eMarketer.)

(Trump University)

"Showman of the Skyline"; "Success with Style"; "Adversity Builds Character" (Also see Trump Blog sample in Editorial Direction section above.)

(St. Belmondo Jeans)

Branding strategy for new line of jeans; includes PR/marketing ideas.

(Trump University)

Concept for marketing strategy, "The Hero Customer: Beyond Marketing Abstractions"; includes samples of implemented tactics.

(Provide Support)

Case study for Provide Support (live chat software vendor), examining client's innovative use of product. (Includes search results that case study generated.)

(Trump University)

Sales letters (e-commerce), for a variety of business courses.

(Corporate University Xchange)

Two flyers, one for a newsletter and one for a book, both covering corporate training. (Used for events, media kits, sales packages, etc.)

(Trump University)

Blurbs, catalog copy (merchandise), banner ads, and sell page for business education products.

Media Relations  

Selected placements (listing media categories, outlets, articles), links to clips in which I'm quoted, etc.

(Corporate University Xchange)

Key magazine placement in Selling Power magazine, showcasing my role as company spokesman.

(Identity Theft 911)

Press release on the white paper, "Ohio Epitomizes Rampant Identity Theft."

(School of Visual Arts)

Succesful pitch letter re. story idea: Leasing technology at art/design college, where business, art, and technology converge.

(Gessato)

PR campaign for high-end shaving products, inc. press release, pitch letter, and sample coverage.

Journalism: Arts/Entertainment  
(School of Visual Arts)

Article on the use of computers in the arts, written for the magazine, Visual Arts Journal.

(Independent Film Channel Website)

Review of the film, Velvet Goldmine (writing as Adam Quest).

(Spin magazine)

Review of album by the band Live Skull (writing as Adam Quest).

(Showcase Magazine)

Article on the filmmaker John Waters, for weekly arts/entertainment magazine.

Journalism: Misc. Features   
(Corporate University Xchange)

Article on an educational partnership between a bank and a university, written for the newsletter, Corporate Universities International.

(Sign Business magazine)

Article for the trade magazine, Sign Business (writing as Adam Quest).

(Trump University)

A compendium of motivational articles from the online newsletter, Inside Trump Tower. (I was editor in chief and a contributing writer for publication. Also see Editorial Direction section above.)

(Identity Theft 911)

Analysis of news story about identity theft for "Breaking Fraud Alerts" section of company Website.

(MSNBC.com)

Article about how microchips are made (writing as Adam Quest).

(School of Visual Arts)

Article on the innovative use of PDAs at SVA, written for the magazine, Visual Arts Journal.

Art Writing  
(Various clients)

Collection of artist statements, bios, and grant essays. Also includes screen shots of some pieces on different artists' Websites.

(Xanadu Gallery)

Online presentation where I discuss the key elements of a compelling artist statement and how I work with clients to produce them. (Scroll to link at bottom of page: "Click Here to Watch." Windows Media Player required)

(School of Visual Arts)

Article written for the magazine, Visual Arts Journal.

My Blogs  
"Less Hype, More Intrigue" . . . Topics include: MarCom, art promotion, social media, freelance tales, etc.

Featuring writing and photography (click underlined text above).

Essays & Criticism  
(Red Hook Star-Revue)

Essay celebrating gritty textures and old, worn-out things. (Includes photos by me.)

(Red Hook Star-Revue)

Essay about the pedestrian footbridges spanning the highways in Red Hook, a Brooklyn neighborhood. (Includes photos by me)

(Sandbox magazine)

Critique of artist Julia Scher's performance piece "Karaoke Carrion" (Writing as Adam Quest).

(New Art Examiner)

Article on my visit to a surveillance equipment tradeshow.

(In Pittsburgh)

Account of my job at a video clipping service, watching TV for seven hours a day.

(School of Visual Arts)

Art history piece on artists' relationship with mass media, written for the magazine, Visual Arts Journal.

Miscellaneous  
(Trump University)
Profile of entrepreneur Jamie Meiselman (Surfparks); from the online newsletter, Inside Trump Tower.
(Fulton Area Business Alliance)

Profile of local business for Website of community group (Business Improvement District or BID).

(Fulton Area Business Alliance)

Profile of local business for Website of community group (Business Improvement District or BID).

(Big Sky Brooklyn: The Novel)

Detailed presentation of expanded literature (EL), with descriptions, links, & screenshots . . . EL is intended to both supplement & promote Big Sky Brooklyn the novel.

(Private Commission)

Excerpt from The Story of David, a commissioned biography. The book is an everyman story/exploration of a patriarchal legacy.

(TeamUniformOrdering.com )

Sales letter, online system for ordering sports uniforms.

(School of Visual Arts)

Descriptions of college construction projects in the school's online newsletter. Visual Arts Briefs.

(Corporate University Exchange)

Sell sheet for Fortune Special Section (advertorial supplement).

(Various online stores)

Descriptions of T-shirts, mousepads, drinkware, etc.

(Adam Eisenstat: Writer/Communications Strategist)

Flyer advertising my services. Includes a summary of my marketing philosophy.

(PopSmear Magazine)

Ruminations on showbiz, performance, and identity (Writing as Adam Quest).

(Stylus newsletter; School of Visual Arts)

Commentary, incorporating works by Michael Pollan and Eric Schlosser (Fast Food Nation).

(Various clients)

Essay & book excerpt that explore the convergence of the physical, mental, and spiritual dimensions.