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Spotted around the media universe

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

Adidas Spends 'Double-Digit Millions' on World Cup Advertising - Posted June 13, 2014
Adidas will spend a record-breaking amount on World Cup advertising this year as nearly half of the world's population tunes in to watch the 2014 tournament. The company would not disclose exact numbers, but it told CNN it plans to spend a "double-digit million amount" on World Cup advertising this year. ... [SocialTimes.com]

TBWA\Chiat\Day, Adidas Throw a World Cup House Party - Posted June 11, 2014
For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there's just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas. The work features retired legends of football/soccer/futbol (depending on who you ask) ... [AgencySpy]

Morning Media Newsfeed: Second TV HQ Seized | Twitter Stock Tanks | Filmmaker Strikes Deal With the AP - Posted April 30, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [Fishbowl NY]

Morning Media Newsfeed: Second TV HQ Seized | Twitter Stock Tanks | Filmmaker Strikes Deal With the AP - Posted April 30, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

Japan Chooses Pikachu to be Mascot of 2014 World Cup - Posted March 18, 2014
Please, please tell us that when this decision was made, someone stood up and cried out with epic emotion, "Pikachu, I choose you!" The Japan National Football team (or the "Samurai Blue") will have some ser... [PRNewser]

Adidas Creates a Pop-Up Shop in London - Posted January 31, 2014
(Cubify) London Pop Ups are always fun and unusual. Adidas Originals put a 3D printed spin on a Stan Smith pop-up shop to celebrate the 50th anniversary of the world's bestselling trainer shoe. The pop up was set in London at the Old Truman Brewery. In the middle of the brewery,... [Bitcoins Insider]

Instagram Ads Officially Debut - Posted November 1, 2013
The first Instagram ad debuted Friday, from fashion brand ... [AllFacebook]

Instagram Provides Peek At Ads - Posted October 24, 2013
Earlier this month, Instagram announced that it would ... [AllFacebook]

Nike Tops New Nitrogram 50 List Of Most Popular Brands On Instagram - Posted June 24, 2013
The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network ... [AllFacebook]

New Rapid Stamping Ground for Nike & Adidas - Posted June 11, 2013
(Financial Times) Nike and Adidas are using 3D printing to make multiple prototype versions of shoes at a previously impossible speed. 3D printing accelerated development of Nike's Vapor Laser Talon boot for professional American footballers. "Within six months we were able to go through 12 rounds of prototype iterations that we fully... [3D Printing Insider]

Victoria's Secret, American Apparel Join Facebook Gifting Platform Wrapp - Posted April 15, 2013
Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, announced that three new retailers have joined the fold: Victoria's Secret, Americ... [Lost Remote]

Victoria's Secret, American Apparel Join Facebook Gifting Platform Wrapp - Posted April 15, 2013
Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria's Secret, America... [AllFacebook]

STUDY: How Are Top Brands Using Instagram? - Posted February 19, 2013
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarte... [AllFacebook]

We Are Social Adds Paid Media Support - Posted February 19, 2013
Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, an... [AllFacebook]

Puma Combines Modern, Retro Technologies to Entice Customers - Posted November 15, 2012
A rotary-style phone wasn't the device that led to the unraveling of the David Petraeus 'Spyfall' affair, but talking the old-fashioned way certainly would ... [PRNewser]

Is James Bond Too Corporate? - Posted November 9, 2012
On the eve of the new 007 flick Skyfall, The Wall Street Journal asks an interesting question: has "the mother and father of all franchises" (thanks, David Denby) turned into a big, disgusting orgy of product placement? Is James Bond a sexy spy o... [PRNewser]

Adidas sees huge spike in social TV activity from commercial - Posted October 15, 2012
Last week we launched a new editorial partnership with Bluefin Labs. The Bos... [Lost Remote]

Spin the Agency of Record - Posted August 23, 2012
Montreal-based creative agency Sid Lee has opened its doors in the U.S for the first time. The agency's new office in New York will be led by former Dentsu America CEO ... [PRNewser]

Nike Wins Facebook Brand Battle During Olympics - Posted August 14, 2012
Now that we know which athletes won both the social and actual Olympic Games, it's time to figure out whi... [AllFacebook]

Who Are People Talking About On Facebook During The Olympics? - Posted August 10, 2012
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebo... [AllFacebook]

Olympics Ads Boost Brand Perceptions for BP and Others - Posted August 9, 2012
A recent survey conducted by YouGov BrandIndex in order to gauge the public's perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for... [PRNewser]

Coca-Cola, British Airways, Adidas Go For Olympic Facebook Sponsor Gold - Posted July 20, 2012
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in th... [AllFacebook]

Which Industries Are Best At Facebook Engagement? - Posted June 27, 2012
How often do you post to a company's Facebook page and receive direct feedback? Your chances at getting a response are better if you're talking to a ... [AllFacebook]

Kobe Bryant's NBA Jersey Most Popular in the World - Posted June 21, 2012
We all know Kobe Bryant is a household name not only just in Los Angeles but across the world. But in case you need further proof, Bryant had the ... [FishbowlLA]

Controversy Strikes and Adidas Cancels Plans for a Stupid Shoe - Posted June 19, 2012
Adidas has nixed plans to sell the JS Roundhouse Mid, a pair of hi-tops designed by Jeremy Scott, that are ugly, not only because they feature our least favorite color (purple) but also because ... [PRNewser]

Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... [semanticweb.com]

Greenpeace Asks Nike and Adidas to 'Detox' - Posted July 13, 2011
Greenpeace has filmed its own version of a Nike commercial to persuade it (and Adidas) to take steps to disassociate their brands with textile companies in China that are releasing toxic chemicals in the water. The "Detox" campaign is challenging these sporting goods companies and othe... [PRNewser]

Adidas and Spain Extend Sponsorship Agreement - Posted February 9, 2011
The best soccer team in the world is reupping with the sport's most dominant brand. Spain and Adidas agreed to extend their partnership through December 2018. ... [SportsNewser]

Apple's iAds Boosts Startups - Posted November 12, 2010
The launch of Apple's iAds service back in July has given an unanticipated boost to other mobile advertising platforms. Ad startups and established players have seen increa... [WebNewser - SocialTimes.com]

Eight More Years for Major League Soccer and Adidas - Posted August 30, 2010
Major League Soccer and adidas announced an eight-year partnership Monday th... [SportsNewser]

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